Fred H. Mattingly - Director, Strategic Alliances and Marketing
Fred H. MattinglyDirector, Strategic Alliances and MarketingDivision of Community Colleges and Workforce EducationFlorida Department of Education325 West Gaines StreetTallahassee, Florida 32399-0400Phone:850.245.9061, or Suncom 205.9061Fax: 850.245.9065
Mr. Mattingly joined the Florida Department of Education in April of 2003.He currently serves as the Director of Strategic Alliances and Marketing for Workforce Education at the Florida Department of Education.Frederick H. Mattingly is a native of Brooklyn, New York; he is a graduate of Hampton University, in Hampton Virginia where he received a BA degree in Mass Media Arts.He also attended The New School for Social Research in New York for graduate work as well as The Promax at Cambridge executive development program at Harvard University, Cambridge, MA. Mr. Mattingly's professional experience includes Creative Development at Foote, Cone and Belding advertising in New York City; Reporter, producer, and Director of Public Affairs at WCBS - News Radio, and WCBS - FM Radio in New York City; Director of Public Affairs WNYC - TV and Radio in New York City; Director of Marketing and Strategic Development for the Sheridan Broadcasting Network; Asst. Director of Creative Marketing Services for Sports Illustrated Magazine, Time Warner; Associate Director of Marketing Services USA Today, and USA Today International, Gannett Newspapers Vice President and Director of Marketing for The American Urban Radio Networks; Account Director of Participant Marketing, Walt Disney Parks and Resorts; Deputy Commissioner of Resources Development and Planning for The Florida Department of Education.Mr. Mattingly is married to The Honorable Rebecca Dirden Mattingly, Secretary of the Florida Lottery.
Fred Mattingly Joins the DCCWE TeamAfter spending just over two years as Deputy Commissioner of Resource Development and Planning for the Florida Department of Education, Fred Mattingly, at the request of Education Commissioner John L. Winn, has joined the Division of Community Colleges and Workforce Education, heading up Strategic Alliances and Marketing.
"It is extremely clear that our focus is initially on two key areas of Workforce Education," said Mattingly."Our first area of focus will be enhancing existing private and public sector business and industry partnerships in support of Workforce Education programs.Additionally, we want to build business alliances that help improve capacity in high-demand, high-need occupations in the state.""Our second priority," Mattingly continued, "is the development of a comprehensive, integrated strategic communications and marketing framework and implementation plan.This plan will be designed to drive maximum public awareness and focus on the tremendous work and success of Workforce Education, its people, needs, and the significant role Workforce plays in better preparing Florida's students for success."Mattingly joined the Department of Education after spending 10 years at the Walt Disney Company as an executive in Strategic Alliances and Marketing.His marketing and partnership professional experience also includes serving in key executive roles at USA Today, Sports Illustrated magazine, American Urban Radio Network, CBS Radio, and Newsdays.Mattingly will be joined by his executive assistant, Susan Arvin, who spent 13 years at the Walt Disney Company.
"We're living a state with two world champions, but there's another champion: the education system of Florida," said Fred Mattingly, deputy commissioner of outreach and planning for the Florida Department of Education and the program's keynote speaker."We're rapidly growing to world-class status because of people like you."
"Florida faces unique challenges," Mattingly said."It has a rapidly growing student population, the second biggest in the country." Florida students have showed improvement in a wide variety of subjects and have raised their SAT scores, he noted.Florida minority students have outperformed their counterparts nationwide, Mattingly said. Research at Florida's universities mean opportunities for economic development, he said.That, in turn, helps create higher-wage jobs. Mattingly said he wants to see more companies work with schools and universities on projects. "I encourage all of you to be innovative," Mattingly said."Be creative.It is a selfless act, but you're going to get a lot from it. "It's like a bank deposit for the future," he added."It's our most important resource: our human capital, our kids."
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