Fred Mattingly Joins the DCCWE Team
...Fred Mattingly Joins the DCCWE TeamAfter spending just over two years as Deputy Commissioner of Resource Development and Planning for the Florida Department of Education, Fred Mattingly, at the request of Education Commissioner John L. Winn, has joined the Division of Community Colleges and Workforce Education, heading up Strategic Alliances and Marketing.
"It is extremely clear that our focus is initially on two key areas of Workforce Education," said Mattingly
."Our first area of focus will be enhancing existing private and public sector business and industry partnerships in support of Workforce Education programs.Additionally, we want to build business alliances that help improve capacity in high-demand, high-need occupations in the state."
"Our second priority," Mattingly
continued, "is the development of a comprehensive, integrated strategic communications and marketing framework and implementation plan.This plan will be designed to drive maximum public awareness and focus on the tremendous work and success of Workforce Education, its people, needs, and the significant role Workforce plays in better preparing Florida's students for success."Mattingly joined the Department of Education after spending 10 years at the Walt Disney Company as an executive in Strategic Alliances and Marketing.His marketing and partnership professional experience also includes serving in key executive roles at USA Today, Sports Illustrated magazine, American Urban Radio Network, CBS Radio, and Newsdays.Mattingly will be joined by his executive assistant, Susan Arvin, who spent 13 years at the Walt Disney Company.