Fred Adkins, formerly owner and executive creative director with the Fort Lauderdale-based agency, has created Fred.
The brand strategy, design and interactive agency has landed such new clients as TheRockefeller Group
and Madrid's Grupo Mall
new agency to other brands and firms that have gone with catchy, one-word names: English ad shop Mother or United Airlines sister carrier Ted.
"I wanted to be a little bit different," said Adkins
, whose agency is based in the Exchange Lofts in Fort Lauderdale.
still serves retail and development.
is a private real estate firm based in New York City.
Started by John D. Rockefeller with Rockefeller Center
as its marquee property, today it includes some $2 billion in development projects, Adkins
is a resort and development company with offices throughout Europe, Latin America and the U.S. Other clients include Marriott International
, Finotex textiles and Cantor Partners real estate development in St. Petersburg.
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