Franz Kraatz

Managing Director at Robinson and Company Pte Ltd

Location:
252 North Bridge Road#03-01 Raffles CityShopping Centre Singapore, Singapore, Central Singapore, Singapore
Company:
Robinson and Company Pte Ltd
HQ Phone:
+65 6216 8388
Wrong Franz Kraatz?

Last Updated 4/20/2016

General Information

Employment History

Director of Sales  - Four Seasons George V Paris

Web References  

Design Transforms Business 1 | Design Business Chamber Singapore

Franz Kraatz, Managing Director, Robinsons Singapore
Franz Kraatz Franz Kraatz, Managing Director, Robinsons Singapore Of French-German descent, Mr Franz Kraatz, 49, considers himself more French, "I hold a French passport," he offered. He originally studied Law in University, but decided to follow his passion and went to cooking school instead. Franz started his career in with the Intercontinental Paris Le Grand Hotel, before making his mark in 1991-1995 at the Euro Disney Resort, managing the company's myriad of business partners. Armed with invaluable organisational skills, operations management experience, his wife and two daughters (now 23 and 15 years old), Franz moved to Hong Kong in 1995-1999 to join Grand Hyatt Hotel as Resident Manager. After five years, Franz was lured back to France, where he worked for the Four Seasons George V Paris as Director of Sales in 2000. Within a few months, the lure of Asia beckoned again. Franz and his family soon found themselves back to Hong Kong in 2000, where he took up the post of Director of Rooms Grand Hyatt Hotel, and in 2002, he was promoted to Acting General Manager, till he left for Lane Crawford Department Store in 2004. Franz was head-hunted by the private conglomerate, Al-Futtaim Group, for Robinsons Singapore in 2012 and arrived in Singapore within the year. As the Managing Director of Robinsons Singapore, Franz is keenly focused on revitalising Robinsons shopping offerings and experience to continue to meet the shopping needs of Robinsons' existing loyal customers as well as attracting a younger shopper demographic and injecting some "entertainment value" in retail by bringing in new-to-market brands and creating visually stimulating merchandising that make shopping fun and delightful. Within a year of joining the company, he has overseen the opening of Robinsons' first suburban store in western Singapore at Jem®. Now with the opening of Robinsons Orchard, the affable Franz hopes he will have some time to indulge in his favourite leisure activities of travelling the globe, cooking and, of course, shopping!

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Asia Fashion Summit 2014 | Speakers

In 2012, Franz was head-hunted by the private conglomerate, Al-Futtaim Group, for Robinsons Singapore.
As the Managing Director of Robinsons Singapore, Franz is keenly focused on revitalising Robinsons' shopping offerings and experience to continue to meet the shopping needs of existing loyal customers as well as attracting a younger shopper demographic and injecting some "entertainment value" in retail by bringing in new-to-market brands and creating visually stimulating merchandising that make shopping fun and delightful. Now with the opening of Robinsons' first suburban store in western Singapore at Jem® and Robinson's flagship store at Orchard, the affable Franz hopes he will have some time to indulge in his favourite leisure activities of travelling the globe, cooking and, of course, shopping!

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Asia Fashion Summit 2014 | Archive

Panellists include: Franz Kraatz, Managing Director, Robinsons Singapore; Rick Yoo, Managing Director, Lotte Global Fashion Division; Silvia Wijaya, Buyer, Galeries Lafayette Indonesia.

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