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2015-10-16T00:00:00.000Z

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Wrong Frank Serpa?

Mr. Frank Serpa

Dealer Principal

Avante Mazda

HQ Phone: (905) 780-9999

Avante Mazda

10414 Yonge St.

Richmond Hill, Ontario L4C 3C3

Canada

Company Description

Serpa Automotive operates Serpa BMW and Serpa Motorrad in Newmarket/Aurora and Avante Mazda in Richmond Hill. We have a very special philosophy of serving the customer transparently. In fact, we want the entire sales process to be so enjoyable that you wi ... more

Find other employees at this company (23)

Background Information

Employment History

Dealer Principal
Serpa BMW

Web References (89 Total References)


About Us - Avante Mazda

www.avantemazda.ca, $reference.date [cached]

Frank Serpa, dealer principal of the Serpa Automotive Group, is now celebrating 18 months operating his Newmarket/Aurora dealerships Serpa BMW and Serpa BMW Motorrad. This October 27 will also be the 18th anniversary of launching Avante Mazda in 1995. Reflecting on the success he's achieved in transforming the BMW retailer after acquiring Open Road BMW in April 2012, he commented, "I am truly enjoying the BMW world.

...
In Newmarket, Serpa has reached out to BMW auto enthusiasts and is bringing the highly dedicated BMW motorcycle aficionados into the dealership for special events and organized rides. The mix of autos at Serpa has changed significantly, too, in the first 18 months. In addition to the most sought after, popular 1, 3, 5 and 7-series and the X models-1,3, 5, which are the best sellers, customers also know that the specialty BMWs, the ones that drivers dream about, are also at Serpa BMW. These include limited editions, special colours, Alpinas, X6s, M Series and more. 
Serpa remains proud of his roots, although he operates in the somewhat rarified atmosphere of BMW, the world's finest automobile brand, and Mazda, always at the top of well designed and engineered vehicles.
In an ascent that rarely occurs anymore, Frank Serpa rose from car cleaner and mechanic to dealer principal. Raised in a traditional family in the old College St. Italian neighbourhood, Frank absorbed the need to continue those same family values in business. With an interest in cars beginning at a very young age, he started out truly at the bottom. He became an apprentice technician, earned an interprovincial mechanic's license and decided to work his way up.
He then organized car deliveries in a Honda dealer, worked as a service advisor in the parts department, then Sales Associate, and Assistant Manager. For his efforts, Honda awarded him a Sales Master title, and went on to become Avante Mazda's dealer principal. Then in 2012, he acquired the first BMW dealership to change hands in more than a decade, a very big event in the auto world.
...
They met at the age of 18; Frank saw her from a distance and was determined get to know Rosanna.
...
It was also the age Frank was when he entered the auto business.
"There was just something special and different about Frank," Rosanna said.
...
"With Frank, no means no and yes means yes," she added. "In our family, with our two sons, and with his clients, it's the same. Rosanna explained that Frank is a "determined perfectionist and an excellent motivator with a million-dollar smile.
...
Serpa vowed to bring his unique brand of customer connection, first refined at Avante Mazda as "Trust, without compromise," to BMW in Newmarket, exemplified in the motto "Respect, Trust, Enjoy.
...
"Knowing my family will be with Mazda and BMW for the long term is a great feeling," Serpa concluded.


About Us - The Avante Mazda Team - Avante Mazda

avantemazda.ca, $reference.date [cached]

Frank Serpa Dealer Principal, General Manager


About Us - The Avante Mazda Team - Avante Mazda

www.avantemazda.ca, $reference.date [cached]

Frank Serpa Dealer Principal, General Manager


Avante Mazda

avantemazda.ca, $reference.date [cached]

Frank Serpa and Avante Mazda are so very proud: the Mazda6, Avante's flagship vehicle, etched its name in history after winning the overall AJAC Canadian Car of the Year award. This impressive...

...
TSN's Motoring 2014, longest-running Canadian auto series, names our Mazda3 2014 Car of the YearThe Serpa Automotive Group's Avante Mazda and Frank Serpa, our dealer principal, are so proud of our...


About Us - Avante Mazda

avantemazda.ca, $reference.date [cached]

Frank Serpa, dealer principal of the Serpa Automotive Group, is now celebrating 18 months operating his Newmarket/Aurora dealerships Serpa BMW and Serpa BMW Motorrad. This October 27 will also be the 18th anniversary of launching Avante Mazda in 1995. Reflecting on the success he's achieved in transforming the BMW retailer after acquiring Open Road BMW in April 2012, he commented, "I am truly enjoying the BMW world.

...
In Newmarket, Serpa has reached out to BMW auto enthusiasts and is bringing the highly dedicated BMW motorcycle aficionados into the dealership for special events and organized rides. The mix of autos at Serpa has changed significantly, too, in the first 18 months. In addition to the most sought after, popular 1, 3, 5 and 7-series and the X models-1,3, 5, which are the best sellers, customers also know that the specialty BMWs, the ones that drivers dream about, are also at Serpa BMW. These include limited editions, special colours, Alpinas, X6s, M Series and more. 
Serpa remains proud of his roots, although he operates in the somewhat rarified atmosphere of BMW, the world's finest automobile brand, and Mazda, always at the top of well designed and engineered vehicles.
In an ascent that rarely occurs anymore, Frank Serpa rose from car cleaner and mechanic to dealer principal. Raised in a traditional family in the old College St. Italian neighbourhood, Frank absorbed the need to continue those same family values in business. With an interest in cars beginning at a very young age, he started out truly at the bottom. He became an apprentice technician, earned an interprovincial mechanic's license and decided to work his way up.
He then organized car deliveries in a Honda dealer, worked as a service advisor in the parts department, then Sales Associate, and Assistant Manager. For his efforts, Honda awarded him a Sales Master title, and went on to become Avante Mazda's dealer principal. Then in 2012, he acquired the first BMW dealership to change hands in more than a decade, a very big event in the auto world.
...
They met at the age of 18; Frank saw her from a distance and was determined get to know Rosanna.
...
It was also the age Frank was when he entered the auto business.
"There was just something special and different about Frank," Rosanna said.
...
"With Frank, no means no and yes means yes," she added. "In our family, with our two sons, and with his clients, it's the same. Rosanna explained that Frank is a "determined perfectionist and an excellent motivator with a million-dollar smile.
...
Serpa vowed to bring his unique brand of customer connection, first refined at Avante Mazda as "Trust, without compromise," to BMW in Newmarket, exemplified in the motto "Respect, Trust, Enjoy.
...
"Knowing my family will be with Mazda and BMW for the long term is a great feeling," Serpa concluded.

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