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This profile was last updated on 3/7/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dealer Principal, General Manager

Phone: (905) ***-****  HQ Phone
Avante Mazda
10414 Yonge St.
Richmond Hill , Ontario L4C 3C3

Company Description: Serpa Automotive operates Serpa BMW and Serpa Motorrad in Newmarket/Aurora and Avante Mazda in Richmond Hill. We have a very special philosophy of serving the...   more

Employment History

Board Memberships and Affiliations

43 Total References
Web References
About Us - The Avante Mazda Team - Avante Mazda, 7 Mar 2015 [cached]
Frank Serpa Dealer Principal, General Manager
About Us - Avante Mazda, 30 Sept 2014 [cached]
Frank Serpa, dealer principal of the Serpa Automotive Group, is now celebrating 18 months operating his Newmarket/Aurora dealerships Serpa BMW and Serpa BMW Motorrad. This October 27 will also be the 18th anniversary of launching Avante Mazda in 1995. Reflecting on the success he's achieved in transforming the BMW retailer after acquiring Open Road BMW in April 2012, he commented, "I am truly enjoying the BMW world.
In Newmarket, Serpa has reached out to BMW auto enthusiasts and is bringing the highly dedicated BMW motorcycle aficionados into the dealership for special events and organized rides. The mix of autos at Serpa has changed significantly, too, in the first 18 months. In addition to the most sought after, popular 1, 3, 5 and 7-series and the X models-1,3, 5, which are the best sellers, customers also know that the specialty BMWs, the ones that drivers dream about, are also at Serpa BMW. These include limited editions, special colours, Alpinas, X6s, M Series and more. 
Serpa remains proud of his roots, although he operates in the somewhat rarified atmosphere of BMW, the world's finest automobile brand, and Mazda, always at the top of well designed and engineered vehicles.
In an ascent that rarely occurs anymore, Frank Serpa rose from car cleaner and mechanic to dealer principal. Raised in a traditional family in the old College St. Italian neighbourhood, Frank absorbed the need to continue those same family values in business. With an interest in cars beginning at a very young age, he started out truly at the bottom. He became an apprentice technician, earned an interprovincial mechanic's license and decided to work his way up.
He then organized car deliveries in a Honda dealer, worked as a service advisor in the parts department, then Sales Associate, and Assistant Manager. For his efforts, Honda awarded him a Sales Master title, and went on to become Avante Mazda's dealer principal. Then in 2012, he acquired the first BMW dealership to change hands in more than a decade, a very big event in the auto world.
They met at the age of 18; Frank saw her from a distance and was determined get to know Rosanna.
It was also the age Frank was when he entered the auto business.
"There was just something special and different about Frank," Rosanna said.
"With Frank, no means no and yes means yes," she added. "In our family, with our two sons, and with his clients, it's the same. Rosanna explained that Frank is a "determined perfectionist and an excellent motivator with a million-dollar smile.
Serpa vowed to bring his unique brand of customer connection, first refined at Avante Mazda as "Trust, without compromise," to BMW in Newmarket, exemplified in the motto "Respect, Trust, Enjoy.
"Knowing my family will be with Mazda and BMW for the long term is a great feeling," Serpa concluded.
Serpa BMW, 18 June 2012 [cached]
We intend to be rated #1 in the CSI every single month, devoted to serving our many fine BMW customers with all their sales and service needs.

Frank Serpa,
Dealer Principal

Thank you for being associated with us.

Frank Serpa
President and Dealer Principal
Serpa Automotive Group

We will not rest on our laurels--the goal is now to improve even more and stay on the top for a long, long time.

Frank Serpa,
Dealer Principal


Dsc 0577

On May 10th Frank Serpa celebrated the grand opening of Serpa BMW with family and friends, and photographer Lucas Scarfone was at the present to document the evening. Please click to visit his website and view all the great photos.

But after being introduced to the fabulous Frank Serpa and Sales Manager Dan Maeda and Fabro Mirhashemian, a new addition to the sales team, I became a convert to the world of the unique and sleek BMW, truly the ‘ultimate driving machine.’

I have never owned a BMW; I will say wholeheartedly I have enjoyed this week of driving.

Serpa will bring to BMW his unique brand of transparent customer service, which has won Avante Mazda many top manufacturers’ honours, including the President’s Club and Dealer of Distinction Awards.

Serpa will bring to BMW his unique brand of transparent customer service, which has won Avante Mazda many top manufacturers’ honours, including the President’s Club and Dealer of Distinction Awards.

For media information:
Richard Rotman, Raining Creative
Cell: 416-464-2194

Serpa has long been known as an innovative and transparent auto dealer; he has operated the highly successful Avante Mazda in Richmond Hill since 1995.

The pickup service contains major advantages including:
• No need to visit the dealer â€" saves a great deal of time
• The auto is transported in a covered car carrier, protected from the elements
• No one else drives your valuable auto except when it is loaded on and off the trailer and in the service department
• Your privacy is protected, as a result

Most often, by the time you finish 18 holes and lunch with clients or friends, your clean BMW or Mazda will be returned to Magna, service completed.

Serpa has brought to BMW his unique brand of transparent customer service, which has won Avante Mazda many top manufacturers’ honours, including the President’s Club and Dealer of Distinction Awards.

Thu, 28 Jun 2012 14:45:00 +0000 WHY I PURCHASED OPEN ROAD BMW...

and renamed it Serpa BMW and Serpa BMW Motorrad
by Frank Serpa, dealer principal

Cars are in your blood; either they are or they aren't.

Frank Serpa ..., 10 Mar 2008 [cached]
Frank Serpa
Serpa Automotive, 19 Nov 2008 [cached]
Frank Serpa
Assistant to Frank Serpa
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