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Background Information

Employment History

Member Serpa Automotive's Chief Executive Officer

Visalia Economic Development Corporation

Car Dealer

Visalia Economic Development Corporation


Serpa Motors


The Gift

Web References (14 Total References)

Frank Serpa and Serpa ... [cached]

Frank Serpa and Serpa Automotive Group have contributed tremendously to our community. He sits on boards of various Charitable Organizations including Visalia Emergency Aid Counsel and The Heart Spectacular ; has donated more than one million dollars to local and out-of-state charitable organizations over the past 17 years; Co-founded The Gift of Life Foundation in 1996.

"Frank is one of our most generous supporters and is consistantly generous - he doesn't just give in good years, but in bad years, too.... That's what sets him apart from our other donors."

June 2005 Newsletter [cached]

We join with the Chamber of Commerce in honoring all of their outstanding companies and individuals, but take particular note of VEDC member Groppetti Automotive for being selected as the 2005 Large Business of the Year and VEDC member Serpa Automotive's CEO, Frank Serpa, for being selected as the 2005 Visalia Man of the Year.VEDC members Kawneer Company and Reynolds Food Packaging were recognized as finalists in the large business category.

Valley Voice Newspaper [cached]

Visalia car dealer Frank Serpa is in a running battle with Volkswagen over the future of the Visalia franchise.Serpa wants to sell the popular German cars but VW has not allowed him to move forward until he gets bigger facilities after earlier saying an existing building would work, he claims."Some VW dealerships work out of a double wide" claims a miffed Serpa who is awaiting a judge ruling on what will happen next.Meanwhile, VW cars on Serpa's lot can't be sold although Serpa has to pay the interest on them just sitting there."I'm still servicing the VWs for customers, that's the most important thing" even though VW may want to eliminate the Visalia franchise he fears.

Chapman University is eyeing a considerably larger location in Visalia - just east of the Kmart on Noble - where a new building would be constructed.

Valley Voice Newspaper [cached]

Visalia - The timing for Frank Serpa, owner of Serpa Motors, could not have been better. Looking at retirement this year, General Motors' offer this month to buy out his stock of Saturn vehicles was an easy choice.

Serpa is closing his Saturn dealership on Ben Maddox after five years.
If dealers don't take it, said Serpa, they could be left with a line of cars in the near future that would be difficult to sell.
Serpa is moving his Kia line of cars from Mooney Boulevard to that site, a move that should be completed within a week.
Serpa agreed, saying sales at his Saturn dealership had fallen from 20 to 30 new cars a month to less than 10.
"Car business is way off. What I hear is most dealers are having a terrible time," said Serpa.
However, all three Visalia dealers feel they can "weather the storm" and survive for better days, even though Serpa said this is the worst he has seen in his 35 years in the business.
As for Saturn owners, Serpa said GM will honor warranties at GM dealers. Any service contracts sold by Serpa will be honored at his sites, he said. Saturn comes with a 100,000 mile warranty.
"My customers are my main concern," said Serpa, who will also continue to operate his stores in Hanford.
However, at some point this year, Serpa will retire. He is working on finalizing his senior management team to work with his son-in-law who is overseeing his Hanford operations.
Serpa said GM is downsizing and it appears it will only offer Chevrolet, Buick, GMC and Cadillac vehicles, and maybe only one model of the Pontiac brand. Lew Griswold: Property seen prime for medical offices [cached]

HANFORD HYUNDAI: Auto dealer Frank Serpa of Visalia purchased 5 acres of the Hanford Auto Mall, at Highway198 and 12th Avenue, to build a Hyundai dealership, which he expects to open next year.

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