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Wrong Frank Serpa?

Frank Serpa


Serpa Autos

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Serpa Autos

Background Information

Employment History

Car Dealer

Visalia Community Bank


Member Serpa Automotive's Chief Executive Officer
Visalia Economic Development Corporation

The Gift

Richmond Hill's Avante Mazda

Web References (17 Total References)

Frank Serpa Dealer ... [cached]

Frank Serpa Dealer Principal, Serpa Automotive Group

Frank Serpa Dealer Principal, Serpa Automotive Group
Our story starts with Frank Serpa, a kid from College St., Little Italy. Proud of his roots, Frank Serpa's interest in cars began at a very young age, starting out truly at the bottom as a cleaner. He became an apprentice technician, earned an interprovincial mechanic's license and decided to work his way up. He then organized car deliveries in a Honda dealer, then became Sales Associate, earning a Sales Master title, and then Assistant Manager. In 1995, Serpa's dream came true and he became a dealer principal, founding Richmond Hill's Avante Mazda, one of the city's Original Six Mazda dealerships. After successfully operating Avante for 20 years, winning great customer loyalty, in 2016 Serpa sold the location but kept the Avante name, which stood for excellence in customer service and will continue with other businesses. Then in 2012, he acquired Open Road BMW, the first BMW dealership to change hands in more than a decade, a very big event in the auto world. It was quite an accomplishment, even more so for someone with his background.
As Frank Serpa will tell you, his heart lies in affordable vehicles and those that do a job, like a Jeep or RAM truck. That's where he comes from and that is where he is again.
"I've been buying cars from Frank ever since," Fedele says.
Lucy adds that she is enjoying the "big positive changes in the dealership" and sees how it is growing and changing already "with Frank Serpa guiding us.

Valley Voice Newspaper [cached]

Visalia - The timing for Frank Serpa, owner of Serpa Motors, could not have been better. Looking at retirement this year, General Motors' offer this month to buy out his stock of Saturn vehicles was an easy choice.

Serpa is closing his Saturn dealership on Ben Maddox after five years.
If dealers don't take it, said Serpa, they could be left with a line of cars in the near future that would be difficult to sell.
Serpa is moving his Kia line of cars from Mooney Boulevard to that site, a move that should be completed within a week.
Serpa agreed, saying sales at his Saturn dealership had fallen from 20 to 30 new cars a month to less than 10.
"Car business is way off. What I hear is most dealers are having a terrible time," said Serpa.
However, all three Visalia dealers feel they can "weather the storm" and survive for better days, even though Serpa said this is the worst he has seen in his 35 years in the business.
As for Saturn owners, Serpa said GM will honor warranties at GM dealers. Any service contracts sold by Serpa will be honored at his sites, he said. Saturn comes with a 100,000 mile warranty.
"My customers are my main concern," said Serpa, who will also continue to operate his stores in Hanford.
However, at some point this year, Serpa will retire. He is working on finalizing his senior management team to work with his son-in-law who is overseeing his Hanford operations.
Serpa said GM is downsizing and it appears it will only offer Chevrolet, Buick, GMC and Cadillac vehicles, and maybe only one model of the Pontiac brand.

Valley Voice Newspaper [cached]

Frank Serpa of Serpa Autos, which sells Kias, Saturns and more, said there are several reasons people might give cars as Christmas gifts. One is the end of year and some people might be looking at a tax deduction, but more importantly, many manufacturers are offering great end of the year deals, including financing, that make it an attractive time to buy.

One deal, he explained, allows the buyer to take the rebate in cash rather than having it go towards the down payment. "They can pocket $1,000, $2,000 or $3 ,000," he said.
Serpa remembered one year when a customer came in the day before Christmas Eve. "He didn't have a gift for his wife. He said he needed something to get him out of the dog house," Serpa recalled.
Serpa said it often times seems to the more expensive cars that are given as Christmas gifts.

As you may know, dealer principal ... [cached]

As you may know, dealer principal Frank Serpa and his sales team have perfected the art of customer service.

The owner operators of the Serpa ... [cached]

The owner operators of the Serpa Automotive Group, Frank and Stefano Serpa are proud to be part of the Toronto region automotive community.

As you may know, dealer principal Frank Serpa and his sales team have perfected the art of customer service.

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