Senior Director of Market Research
Motor & Equipment Manufacturers Association (MEMA)
Hampshire joined MEMA in 1992 as director of market research.
direction, the association expanded its aftermarket and heavy duty market research and broadened its analysis of the original equipment sector.
The research department offers product-line reporting and bench-marking programs, allow members to measure their products and services against the marketplace while maintaining confidentiality.
and its market segment associations also publish several unique market research publications, such as Replacement Rates of Automotive Parts, Automotive Aftermarket Status Report , Heavy Duty Truck Maintenance in the U.S.A. and the quarterly newsletter, Market Research.
Prior to joining MEMA
was Manager of Forecasting and Strategic Planning for AlliedSignal Automotive, and served as a consultant on a variety of automotive projects ranging from new product introduction to the marketing of remanufactured motor vehicle parts.
Frank received a BA in psychology from the University of New Hampshire , and his MBA from Duke University 's Fuqua School of Business.
He has also earned a Masters of Arts degree in experimental psychology and biomedical engineering.
While a graduate student, he was employed by the US EPA, conducting research in behavioral toxicology, and completed an internship in strategic marketing with Xerox Corporation.
Besides his education and business experience, Frank was an active duty helicopter pilot and aircraft commander in the U.S. Army and in the Army National Guard.
military awards include the Bronze Star and sixteen Air Medals.