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This profile was last updated on 4/21/07  and contains information from public web pages.

Electronic Media Manager

The Bee
 
Background

Employment History

9 Total References
Web References
Borrell Associates Inc. ::: People
reports.borrellassociates.com, 21 April 2007 [cached]
Gordon Borrell, CEO | Kip Cassino, Vice President of Research | Bill Caudill, Director of Internet Sales Training | Randy Caviness, Executive Assistant | Peter Conti Jr., Senior Vice President | Vin Crosbie, Senior Associate | Frank Dorf, Director of Internet Sales Training | Andrew Martin, Associate | Martin Nyberg, Director of Client Development | Larry Shaw, Jr., Director of Research | Abby Sineni, Research Analyst
...
Frank Dorf, Director of Internet Sales Training: Frank has 30 years of experience in the media business.He began his career selling newspaper advertising for The Sacramento Bee, where he earned the newspaper's Salesperson of the Year award twice.Frank then went on to become Electronic Media Manager for The Bee, developing new sales programs to generate revenue from new technology platforms.
In 1997, Frank joined online directory company Zip2, where he developed local sales program for media affiliates.This program generated more than $2 million in revenue via making four-legged sales calls.
Frank joined Borrell Associates in 2006 after a five-year stint with The Blinder Group, where he was senior vice president.
Mike Blinder, Multimedia Sales Specialists: helping media companies maximize revenues through effective sales of their multimedia assets
www.mikeblinder.com, 11 Nov 2002 [cached]
FRANK DORF, Vice President - Sacramento(917) 865-4827
...
FRANK DORFVice-President Client ServicesFrank Dorf has spent the last 20 years generating significant revenue for newspapers.In that time he has worked for both papers and vendors, giving him a unique perspective on the opportunities of multimedia products.His work with the Sacramento Bee, WorldPages and Zip2 has gained him a solid reputation for creating and managing successful revenue-generating programs.He has been a frequent speaker at newspaper conferences in both North America and Europe. [ more ]
Frank Dorf ...
deiworksite.org, 17 Mar 2007 [cached]
Frank Dorf Frank is Director of Online Sales Training at Borrell Associates.He has 30 years of experience in the media business.He began his career selling newspaper advertising for The Sacramento Bee, where he went on to become Electronic Media Manager in charge of generating revenue from new technology platforms.Frank then joined the online directory company Zip2, where he developed a local sales program for media affiliates that generated more than $2 million in revenue.He's been training online reps for years, and the good folks at Borrell reckon that as a trainer Frank has sat in on over 5,000 actual online sales calls (and helped close the sale on any number of them).Expect very hands-on, practical help from Frank at PRDMC 2007!
Local Internet Advertising Strategies :: Borrell Associates Inc., Company
reports.borrellassociates.com, 21 April 2007 [cached]
Frank Dorf, Director of Internet Sales Training
DEI Home Page -- PRDMC Attracts Headliners
deiworksite.org, 1 July 2004 [cached]
Frank Dorf
...
Frank is Director of Online Sales Training at Borrell Associates.He has 30 years of experience in the media business.He began his career selling newspaper advertising for The Sacramento Bee, where he went on to become Electronic Media Manager in charge of generating revenue from new technology platforms.Frank then joined the online directory company Zip2, where he developed a local sales program for media affiliates that generated more than $2 million in revenue.He's been training online reps for years, and the good folks at Borrell reckon that as a trainer Frank has sat in on over 5,000 actual online sales calls (and helped close the sale on any number of them).Expect very hands-on, practical help from Frank at PRDMC 2007!
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