In the 1900s, Folgers & Co. experienced substantial growth
, attributable primarily to an energetic salesman named Frank P. Atha
was assigned to sell coffee in the North Beach area of California, where many small grocery stores served the cosmopolitan population.
In 1901, after a year on the job, Atha
territory was not large enough for his
proposed to James Folger, II, that he
open and manage a Folgers Coffee plant in Texas.
business grew exponentially, and by year two, he
was able to hire two more salesmen and rent office space.
In 1908, Atha
recommended building a new roasting plant in Kansas City, which remains operational to this day.