Forrest S. BakerFeature Films
...Forrest S. Baker III
It was just another night out at the movies for Forrest Baker
.But by the time The Competition (a late 1980's release with Amy Irving and Richard Dreyfuss) was over, Baker
was troubled by the need for so many "good" movies to include that "unnecessary sex scene."
It made me ill," says Baker
, who also heard similar remarks from acquaintances.
With the unexpected death of their fourth child, Baker's wife reached what he
calls, "an epiphany."Always interested in movies, she
began taking screen-writing classes.Excited with his wife's increasing passion for movie production, Baker
invested in a film being produced by Lyman Dayton (creator of On Our Own, Where The Red Fern Grows, and Against A Crooked Sky) as a special Christmas present for her.
, deeply troubled, said, "I knew in my heart and head I needed to do something about this."
A 34-year-old tax consultant, Baker
walked away from his
job and became a motion picture producer of family movies.
Now Feature Films for Families
(FFF), the company Baker started a little more than 10 years ago, has the backing of five million families and is making a name for itself in the movie industry.Distributing about 50 titles, including more than a dozen of their own productions, in the United States, Canada and Britain, Baker reports shipments of 70 to 75 thousand videocassettes per week.
So if Baker
can turn a profit from family movies, why can't Hollywood? Baker
strongly disagrees with a recent anonymous comment in the September 26, 2000 Washington Post
from a "studio chairman" who claims that if the film industry "only made good wholesome movies, we'd be out of business."
"I don't think that's true," rebukes Baker
, providing specific titles like Harrison Ford's Sabrina.
"We are in the process of finishing an animated film and have built a relationship with Cinar," advises Baker
, referring to the prominent Canadian production company, primarily known for its children's products like the popular television series Arthur.
Anticipating a 2001 release date, Baker
feels the animated product will rival Disney's
The Little Mermaid "or better."
Other titles in post production include an animated version of the classic tale Princess And The Pea (releasing in the fall of 2000) and Jump For Joy (a spring 2001 release) featuring a young girl in the 1960s who's mistaken for a boy because of her
"will be the premier family feature film company of the future," filling the void created by such studios as Disney
, which have changed their focus over the years.
real underlying belief is that one family at a time ... can send a clear message and see that they can make a difference."
...Forrest Baker, founder and owner of Feature Films for Families (www.familytv.com), based in Murray, Utah is one early user of online data.
Baker's company promotes the sale of video entertainment free of profanity, nudity and graphic violence entirely by word-of-mouth.Baker
recently told the database marketing industry newsletter, Case-in-Point, that "We only call people who have been referred to us by other people.We gather as many as 25,000 referrals a day."Baker's
11 call centers call referrals almost immediately upon receiving them.
Understandably, Baker's referral data is not always complete, or accurate.And, his
fast turnaround requirement creates a natural environment for real- time data delivery.Baker reports that all his
telephone agents have to do is type a phone number into a form, and the complete record of that household appears on the computer screen, including a complete history for that phone number for the past seven years.The information allows Baker
to customize the message to a particular household and to further qualify the prospect.Highly accurate and up-to-date data is especially important to Baker
said, "We're calling on behalf of a friend and want to make sure that we treat the customer correctly."
This page has been compiled for research purposes only.