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This profile was last updated on 9/22/15  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Florence Lian

Wrong Florence Lian?

Head, Public Taskforce

Email: f***@***.sg
Company Description: MediaCorp is a Singapore-based media company with a complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home...   more

Employment History

  • Managing Director, Radio Division
    MediaCorp Pte Ltd
  • Senior General Manager, English Programming and Marketing
    MediaCorp Pte Ltd
  • Vice President of English Programmeming and Marketing
    MediaCorp RADIO Singapore Pte Ltd
54 Total References
Web References
" is an evolution of ..., 16 April 2014 [cached]
" is an evolution of how we now consume music," said Ms Florence Lian, Managing Director, Radio Division, MediaCorp. "Music fans are spoilt for choice.
Adasiaonline, 19 April 2007 [cached]
According to Florence Lian, Senior General Manager, English Programming & Marketing at MediaCorp Radio, programming is what secures a radio station's success. "Programming is the cornerstone of what the station stands for and is about," she says. "Fundamentally, content is king. But she admits there are advantages of being a big player. "With the large stable of stations that we have, we're able to format a lot more definitively," she says.
"I don't think there are many more new, fresh ideas out there anymore, you're always learning from someone or another," Florence Lian of MediaCorp Radio says. "Not everything we thought of is original," she concedes, but adds that they look to American formatted radio stations for inspiration, "because they're so creative with their promotions."
Live promotions, or roadshows, Florence says, are getting increasingly popular with advertisers, and are just as important for the station. She explains, "Instead of them coming up with their own promos, they like to do it together with us. In that way, they ride on our personalities and our brand name to drive traffic down to a certain place. When our DJs do a promotion, it allows the stations to get in touch with their listeners." The Subaru Challenge in October last year was MediaCorp's most memorable campaign, Florence says.
MediaCorp's Florence Lian says the best way to convince advertisers to put their products on the medium is via 'success stories'.
MediaCorp's Florence Lian thinks that there will be more exciting things in store, especially with the introduction of digital smart radio. "Once that catches on, that's when you'll see a lot more formats and choices that will be available to the consumer," she says.
NCS - Press Releases, 1 June 2001 [cached]
Of the programme, Ms Florence Lian, Vice-President of English Programmeming & Marketing at MediaCorp RADIO Singapore Pte Ltd says, "When we first conceived the idea of a RADIO CARD, we met up with many companies to see how we could translate our dream and concept into a visible reality.
Presenting the coveted prize, the all-new ..., 12 Nov 2014 [cached]
Presenting the coveted prize, the all-new Subaru Forester 2.0i Premium worth S$85,000 (without COE) to a joyous G. Jaishanker was Mr Glenn Tan, Executive Director, Tan Chong International Ltd and Ms Florence Lian, Managing Director, Radio Division, MediaCorp.
*SCAPE And StarHub To Collaborate On Developing Youth Talent And Leadership Through New Media Initiatives, 16 June 2010 [cached]
Ms Florence Lian, Managing Director, MediaCorp Radio Pte Ltd
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