"vCloud give our customers access to our infrastructure," says Feargal O'Sullivan, vice president of platform development at NYSE Technologies and the man who oversees the creation of the service.
"They can start up machines any time they want, running their own applications inside our data center."
The 400,00-square-foot data center sits in what used to be rock quarry in Mahwah, New Jersey, across the Hudson River from Manhattan.
In addition to hosting this Amazon EC2-like "community cloud", it serves up myriad other services to stock exchange members.
Currently, says O'Sullivan, a single member is using the cloud service but he anticipates that two or three others will be onboard by the end of the year.