During almost 20 years of selling and deploying complex software and hardware solutions to the global financial services industry USAM's founder, Feargal O'Sullivan, gained an immense appreciation for the skill and art of a true sales expert.
However, it was from his
experiences on the 'purchasing' side of the table that Mr. O'Sullivan
learned just how rare it is to actually find a salesperson who both listens to, and teaches their customer... that is: someone who makes it easy to buy.
Leveraging the knowledge collected by multiple academic studies and proven sales training programs, and combining them with his many years experience in the solutions sales space, Mr. O'Sullivan proved that a well managed sales team can vastly improve the performance of all its members.
Building on his
success running sales in large corporations, he
decided to create an innovative new method for smaller firms to address that interminable problem: how can a small firm benefit from a world-class sales team without having to build one?
is the answer to that question.
is allied with Four Bells Advisory, offering business management expertise that complements USAM's
focused sales and marketing capabilities.
Combined, these services can position firms optimally for rapid growth and a successful financial exit.
Bio: Feargal O'Sullivan, Chief Executive Officer, is a proven business leader with the distinctive ability of blending business acumen and a deep technical understanding, to develop, sell and deploy complex hardware and software-based integration solutions that drive revenue.
Most recently, Mr. O'Sullivan was SVP, Global Head of Sales at NYSE Technologies, Inc., the commercial technology arm of the New York Stock Exchange.
managed a team of over 70 sales professionals focused on delivering solutions to complex customer challenges by driving a new paradigm in trading technology: highly secure and reliable, next-generation shared services, deployed in a fully managed, industry focused, cloud-computing environment.