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463 Seventh Avenue Suite 202
Whitaker International provides workshops and brand positioning by applying the Whitaker Lifestyle method.
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Fatima Whitaker, President ...
Fatima Whitaker, President of Whitaker International
Sponsored by Dzine2show, Penn's fashion ...
Sponsored by Dzine2show, Penn's fashion club, and Baker Retail Initiative, a few select students got the chance to go on this tour guided by Fatima Whitaker of Whitaker International, a consulting firm specializing in brand positioning based on client lifestyles.
Fatima started her career in fashion at the age of fifteen, and worked as a designer for Giorgio Armani and many other prominent fashion houses.
is now a guru in the fashion branding industry.
Our tour started in the Apple Store, and Fatima
told us that the number one rule in educational tours is to never shop on a job.
, Erin and Monika (Fatima's partner) agreed that Mickey is probably one of the most successful merchants in the fashion industry.
After leaving Mickey's office, we proceeded to the Meatpacking District and visited Matthew Wiliamson, a master in jeweled tops and dresses, Tory Burch, a past UPenn alum, Diane von Furstenberg, and Jeffrey's, which according to Fatima
, is THE place to be to scout out the trends of the season.
Shows & Events salondaily.com - 2006 Global Salon Business Forum & Awards Programs at Barcelona
Fatima Whitaker of Whitaker International
Shortcuts Salon Software and Spa Software - POS Point of Sale Systems for Salons and Spas // Press Room
Guest speakers included: Dr. Alfred E Osborne, Jr., Senior Associate Dean of the UCLA Anderson School of Management; Xavier Sala-i-Martin Professor of Economics at Colombia University; Dr. Julián Villanueva, Head of Marketing for IESE Business School; Fatima Whitaker, President of Whitaker International; Lluís Llongueras, President of Llongueras International; Vidal Sassoon, Entrepreneur and industry mogul; and Dr. J.P. Pawliw-Fry, President and Co-Founder of the Institute for Heath & Human Potential.
COSMOPROF - The beauty event
Notes on fashion, design, furnishings and shopping: all the trends for next autumn Presentation edited by Fatima Whitaker President of Whitaker International - New York Saturday 3 April - Service Centre, Block D, Sala Concerto - 5.00 p.m.
The trends are the result of the Lifestyle research method, a system perfected by Fatima Whitaker
, which she
uses to identify precise types of consumers, identical all over the world, each with their own attitudes and preferences in the fields of fashion, design, furnishings and shopping, making use of an extensive archive of photographs shot in the street and in shops all over the world that is constantly being updated and analysed.
This method has led to a partnership between Fatima Whitaker
, Cosmoprof and Estetica magazine
for a project to apply Lifestyle to the world of hairdressing.This project took concrete shape with the creation of the "Inspirational Kit" for the Nextlook Awards, which has become the source of inspiration for all the hair-stylists who took part in the international award.Fatima WhitakerBorn in Brazil but trained in Europe, Fatima Whitaker, the Founder and President of Whitaker International of New York, studied at the Studio Berçot in Paris, one of the most celebrated international schools of styling.She
won international acclaim for her
studies about the market segmentation of consumers and for her
great ability to identify new opportunities for producers and stylists.