Sponsored by Dzine2show, Penn's fashion club, and Baker Retail Initiative, a few select students got the chance to go on this tour guided by Fatima Whitaker of Whitaker International, a consulting firm specializing in brand positioning based on client lifestyles.
Fatima started her career in fashion at the age of fifteen, and worked as a designer for Giorgio Armani and many other prominent fashion houses.
is now a guru in the fashion branding industry.
Our tour started in the Apple Store, and Fatima
told us that the number one rule in educational tours is to never shop on a job.
, Erin and Monika (Fatima's partner) agreed that Mickey is probably one of the most successful merchants in the fashion industry.
After leaving Mickey's office, we proceeded to the Meatpacking District and visited Matthew Wiliamson, a master in jeweled tops and dresses, Tory Burch, a past UPenn alum, Diane von Furstenberg, and Jeffrey's, which according to Fatima
, is THE place to be to scout out the trends of the season.