Notes on fashion, design, furnishings and shopping: all the trends for next autumn Presentation edited by Fatima Whitaker President of Whitaker International - New York Saturday 3 April - Service Centre, Block D, Sala Concerto - 5.00 p.m.
The trends are the result of the Lifestyle research method, a system perfected by Fatima Whitaker
, which she
uses to identify precise types of consumers, identical all over the world, each with their own attitudes and preferences in the fields of fashion, design, furnishings and shopping, making use of an extensive archive of photographs shot in the street and in shops all over the world that is constantly being updated and analysed.
This method has led to a partnership between Fatima Whitaker
, Cosmoprof and Estetica magazine
for a project to apply Lifestyle to the world of hairdressing.This project took concrete shape with the creation of the "Inspirational Kit" for the Nextlook Awards, which has become the source of inspiration for all the hair-stylists who took part in the international award.Fatima WhitakerBorn in Brazil but trained in Europe, Fatima Whitaker, the Founder and President of Whitaker International of New York, studied at the Studio Berçot in Paris, one of the most celebrated international schools of styling.She
won international acclaim for her
studies about the market segmentation of consumers and for her
great ability to identify new opportunities for producers and stylists.