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Wrong Etienne Louw?

Mr. Etienne Louw

General Manager

TomTom BV

HQ Phone: +31 20 757 5000

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TomTom BV

De Ruyterkade 154

Amsterdam, 1011 AC


Company Description

At TomTom (TOM2) our mission is to make technology so easy to use, that everyone can benefit from it. We created easy to use navigation devices, helping millions of people to get where they want to be. Today, we continue to simplify the complex, making ... more

Find other employees at this company (3,523)

Background Information

Employment History


African Astronautics Ltd



Managing Director


Chief Information Officer (Gis)


Professor GISc Practitioner

Integrated Spatial Solutions (Pty) Ltd

Manager - New Business Development





MD of mapIT

Web References (100 Total References)

Etienne Louw, Director Sales ... [cached]

Etienne Louw, Director Sales & Marketing for TomTom Africa (image credit:

"The TomTom BRIDGE platform, for ... [cached]

"The TomTom BRIDGE platform, for developers, enables businesses to easily integrate their own business applications or easily create their own branded services that seamlessly connect to TomTom technology, creating a more comprehensive solution, wherever your business takes you," says Etienne Louw, Managing Director at TomTom South Africa.

Etienne Louw General Manager, ... [cached]

Etienne Louw General Manager, TomTom Africa, South Africa AITEC Banking & Mobile Money COMESA 2015

Some of the other speakers that ... [cached]

Some of the other speakers that will be addressing the Telematics Conference include: Deon du Rand, Director and CTO, Ctrack; Etienne Louw, Managing Director, TomTom Africa; Ilan Ossin, Head: Telematics Technology, Discovery Insure and.

"Until now, cars have been quite ... [cached]

"Until now, cars have been quite isolated where navigation systems rely on dealing directly with dealerships, and involve DVD or SD card updates that the driver has to initiate," says Etienne Louw, General Manager of TomTom Africa. "This is both time consuming and inconvenient for drivers. Consumers are craving a service similar to that of a smartphone, where information is instantly updated and easily accessible. This need has pushed the automotive industry to embrace the concept of the connected car more actively.�

According to Louw, TomTom’s view is that navigation systems that are able to provide critical live traffic information, as well as incremental map updates in real time, are a key feature of the connected car. This improves the driver’s experience behind the wheel, because being better informed means that motorists can avoid traffic congestion, adapt their driving behaviour and get to their destination faster.
“TomTom has been working constantly for almost 25 years, perfecting its map production and distribution processes," says Louw.
“Anyone can build a basic map and put it on a smartphone, but producing the high-resolution, three-dimensional map data that the automotive industry requires, can only be done by professional navigation companies that collect data not only from aerial and satellite imagery, but also from millions of probes and extensive field surveys," says Louw.

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