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This profile was last updated on 8/4/15  and contains information from public web pages and contributions from the ZoomInfo community.

General Manager

TomTom Africa
Phone: +27 *********  
Email: e***@***.com
Local Address:  South Africa
TomTom BV
114 Oosterdoksstraat
Amsterdam , Amsterdam 1011 DK

Company Description: TomTom NV is the world’s leading navigation solutions provider. TomTom's products are developed with an emphasis on innovation, quality, ease of use, safety and...   more

Employment History

  • Southdowns Office Park
    TomTom BV
  • Director Sales and Marketing
    TomTom BV
  • Managing Director
  • Chief Executive Officer
  • Chief Information Officer (Gis)
  • Electrical Technician
  • Chairman
    Mobility4Life Director Sales & Marketing
  • Professor GISc Practitioner
    Integrated Spatial Solutions (Pty)


  • MD of mapIT
53 Total References
Web References
"Until now, cars have been quite ..., 4 Aug 2015 [cached]
"Until now, cars have been quite isolated where navigation systems rely on dealing directly with dealerships, and involve DVD or SD card updates that the driver has to initiate," says Etienne Louw, General Manager of TomTom Africa. "This is both time consuming and inconvenient for drivers. Consumers are craving a service similar to that of a smartphone, where information is instantly updated and easily accessible. This need has pushed the automotive industry to embrace the concept of the connected car more actively.�
According to Louw, TomTom’s view is that navigation systems that are able to provide critical live traffic information, as well as incremental map updates in real time, are a key feature of the connected car. This improves the driver’s experience behind the wheel, because being better informed means that motorists can avoid traffic congestion, adapt their driving behaviour and get to their destination faster.
“TomTom has been working constantly for almost 25 years, perfecting its map production and distribution processes," says Louw.
“Anyone can build a basic map and put it on a smartphone, but producing the high-resolution, three-dimensional map data that the automotive industry requires, can only be done by professional navigation companies that collect data not only from aerial and satellite imagery, but also from millions of probes and extensive field surveys," says Louw.
Etienne Louw, Director Sales ..., 31 Mar 2014 [cached]
Etienne Louw, Director Sales & Marketing for TomTom Africa (image credit:
Contact deCarta, 19 June 2014 [cached]
Etienne Louw
Halifax Estate Limited - For Property Letting, Property Sales, Property Management and Rent Collection in Nairobi, Kenya, 16 July 2012 [cached]
At an event in Nairobi on Monday, mapIT chief executive Etienne Louw said the company had already mapped about 80 per cent of the country while the remaining process should be completed by the end of the year.
Under the project, a local address coding system will be created in which each property in the country will be identified.
The information will then be made available to local businesses that rely on physical addresses to deliver their goods and services.
"We intend to give every property in the country a unique code to identify them, make them easily accessible as well as give rise to e-commerce," Mr Louw said.
The process, he added, would increase accountability in collecting taxes by providing the State with a clear record of existing and upcoming properties.
"TomTom is looking forward to unlocking ..., 7 Aug 2014 [cached]
"TomTom is looking forward to unlocking the potential of the M4JAM mobile community to enrich and maintain our mapping data in Africa," says Etienne Louw, General Manager at TomTom Africa.
"Once M4JAM reaches its full potential, it could revolutionise the way TomTom mapping data will be updated on a daily basis to cope with an ever-changing real world. M4JAM adds another way for TomTom to maintain our mapping data for Africa, tapping into the intelligence of a widespread mobile phone community," says Louw
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