(4 Total References)
Ernest Daurham Jr., the second child in a family of nine children. grew up in the Alleged Gardens public housing development in Chicago's far South Side.Guided by a family with a strong sense of values and belief in God, Ernest Daurham committed his life to the. success he has so deservingly achieved as founder, chairman, and chief executive officer of the company that bears his name.Ernest
illustrious hair styling career at the young age of 14, cutting his
friends and neighbors hair in his
bedroom for 25 cents a head.To hone his
early skills. he
started practicing on his
brother William who is seven tears younger.By the time he
went through trial and error with his
"as now good enough to charge for his
skills.Ernest attended the McCoy Barber College as well as the Dunbar school of Cosmetology. both at the same time. splitting the hours of each day between both schools from 1967 until he completed both courses in 1969.
now holds a barbers license, a barbers teacher's license, a cosmetology license, and a cosmetology instructor's license.
After completing his
purchased Irby's barber and beauty salon, the place where he
worked, in the same community where he
started retailing products for his
customers and created a huge market for certain brands in his
salon.When the products became so popular among his
clients and the producer of these brands couldn't keep up with his
took the ingredients from the back panel of the label of the bottles and began to experiment with certain chemicals himself.
The product that Ernest
made seemed to work even better.Being a stylist. he
could also use the product on clients to observe how the hair reacted to them.This allowed him to add or take away different amounts of ingredients to get the perfect results that he
When it wasn't convenient for his
customers to come all the way back to his
salon to purchase his
newly formulated products that worked so well on their hair, they went to their neighborhood stores looking for the products.Their asking for his
product line became so intense that the buyers from Walgreen's
and other beauty supply stores contacted him to start carrying his
product.By 1979, Ernest
was so busy making product to keep up with the demand from the stores that he
didn't have the time to style or cut hair anymore.By 1980, he established D'Orum Hair Products.
Inc. to address the unique hair care needs of the African American consumer market with which he
was so familiar.By 1982. he
invented a no-rod curl kit called Chicago Curl and made his
first million dollars.Chicago curl was so unique because at that time all the other curl companies were rolling the hair to get the curl, but the Chicago Curl required no rollers so it was a lot easier and faster to do.
By 1985, Ernest
came out with another product to address the needs of the African American consumer market--This time it was Leisure Curl.This dry, non-greasy relaxer look required no plastic cap.This product took the market so fast that the retail stores had to create a new category for it called the "dry curl market".This was the company's flagship brand and in 1999 it was succeeded by an even more professional and innovative line called 'Leisure 2000" that took stylists into the next millennium.
Financial success, although welcomed, was never the only motivating factor on Ernest Daurham's path toward success.He
looked back with pride on the family and community background that made him strong.
personal and professional resources to reach back and help others. In 1991, he established the Ernest Daurham Community Foundation to support community, social, educational and employment opportunities in the African American community.
Next year, he
opened and taught classes in the Daurham Institute of Hair Technology
, a free beauty school where unwed mothers and others that were living under a certain income level could attend, and their tuition was paid for by the Ernest Daurham Communitv Foundation
.In addition to the school.Mr. Daurham
opened five beauty salons around the Chicago and Gary, Indiana area to create job opportunities.
Much has occurred since then as Ernest Daurham
has relocated to Scottsdale, AZ in 1994 and continued to develop products for people of all hair types from every background.As you browse through our site, be aware that this is but a very small window into a large, vibrant and thriving company and industry that you too could be part of.
Ernest DaurhamFounder/President:DORUM PRODUCTS Ernest Daurham
grew up in the rough streets of the ghetto on the outskirts of Chicago.Early in adulthood, he began his career as a licensed Cosmetologist and as an Instructor for Cosmetology and Barbering.He
taught students how to use chemicals in their profession.In 1974, he
along with a few family members began experimenting with with hair greases on the kitchen stove.Ernest
first product was "Dorum Hair and Scalp Correction Formula".Ernest
had to go up against larger and more experienced companies to sell his
products .Yet he
stay at the drawing board coming up with new products to manufacture that would eliviate problems with the hair that the competition had not solved and products that were simply better.Ernest
had established a manufacturing plant in Chicago and one in Europe to market his
philosophy for making and selling products is simple, he
says,"Making Quality Products. that do what we say they will do, is always at the top of the list.". Ernest daurham fought his
way out of poverty to become a Successful Entrepreneur.
3 deny agreeing to serve on boot camp board of directors
The others were Savage , a Republican who ran unsuccessfully for the state Senate from District 20 last year ; Patricia Bassett , head of the Omega Academy charter school in Phoenix ; and Ernest Daurham Jr. , a hair-products entrepreneur who heads the Ernest Daurham Community Foundation in Scottsdale.
...Savage , Bassett and Daurham all had worked with the group in some way and generally supported it , but all said they had not agreed to serve on its board
knew the association had used his
name in other ways to boost its credibility , but listing him as a director was too much.
I want to support them as much as I can , but I can't share any liability with them , he
had been named as a director , he
didn't object to the group listing him on its Web site as head of what it calls CAPSAG ( Caring Adults Providing Support and Guidance ) , but in fact , he
didn't play as large a role with the group as that might indicate.
However , he
thought the association had done good work.
I've seen nothing but a lot of positive things for a lot of kids who needed help , Daurham
Bassett , whose name is spelled Bassette on the report , said she
had helped Long with grant proposals and had talked with him about his
plans to create a military charter school.
However , she
said , she
never gave permission to be listed as a director.
Smith said the Longs
filed a new report with the commission this week , removing the names of Savage , Bassett and Daurham
as directors and listing Charles Long as the statutory agent.
Boot Camp Directors Deny Posts
Documents filed five days after the boy's July 1 death list as directors former Senate candidate Craig Savage; Patricia Bassett, head of the Omega Academy charter school in Phoenix; and Ernest Daurham Jr., a hair-products entrepreneur who heads the Ernest Daurham Community Foundation in Scottsdale.
Savage, Bassett and Daurham
all said they were unaware they had been named as directors.
knew the association had used his
name on its Web site but that listing him as a director went too far. ``I want to support them as much as I can, but I can't share any liability with them,'' Daurham