That's when Dr. Ernest Cadotte, professor of Marketing at the University of Tennessee, started experimenting with novel teaching approaches in marketing and business, something that would become his passion for decades to come.
As personal computers became mainstream in the 90's, Dr. Cadotte
developed the first computerized version of Marketplace.
Together with a dozen of international faculty and content experts, he
created a robust computer-based simulation model that covered the essence of every functional area of business and their interconnectedness.
Dr. Cadotte started using the game with his undergraduate and MBA students at the University of Tennessee.
In the spring of 1996, Dr. Cadotte
recruited an undergraduate team from the Brno Technical University
in the Czech Republic to compete with four American teams at the University of Tennessee
This was the first experiment involving student teams competing over the Internet.
It was a rough beginning, but a successful one.
Soon after, a few dozen schools adopted Marketplace for their courses, using the crude FTP technology to transfer data to and from the simulation processing center in Knoxville, Tennessee.
As Internet technologies evolved, Dr. Cadotte
small team of researchers at the university created Web Marketplace - the first fully web-based business simulation on the market.
Dr. Ernest Cadotte
Ernest R. Cadotte
Innovative Learning Solutions