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Co-Founder and Chief Executive Officer
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Elk Grove Village, Illinois,60007
Speaker and Consultant
Member of the Marketing Advisory Council
FLO Mixed Martial Arts
Management and Marketing
Entrepreneurship and Marketing Strategy and Planning
Human Resources and Sales
As I was going through my personal interview archives, I rediscovered this interview with Erin Walter of Nuphoriq, who [...]
As I was going through my personal interview archives, I rediscovered this interview with Erin Walter of Nuphoriq, who thanks her team for the success of her marketing company and also shares some team-building tips.
Building a Team - Nuphoriq's Story Nuphoriq is a full-service marketing company that focuses on helping caterers grow their businesses. Before Erin started the company, she worked for Tasty Catering, a large catering company based out of Chicago. The company accepted many marketing interns and Erin helped train them and cultivate their skills. At the end of the internships, some would be hired in but, unfortunately, there were more interns than available positions. Instead of saying goodbye to this brilliant group of workers, Erin decided to start a company where she could retain the talented people that she and Tasty Catering worked so hard to develop. Tasty Catering is a well-known brand, so the association with the company helped establish Nuphoriq as a trusted partner for caterer marketing. However, the new business was first and foremost built around its talented team members. 3 #teambuilding tips for #smallbusinss owners from @Nuphoriq CEO Erin Walter. Erin says other small business owners should also focus on their teams. "I feel like, as a group, we've been able to do so much more. They've been able to help me push the company forward. If I were doing it on my own, it would have been much slower, and I probably wouldn't have solved the problems in the same way. As Erin explained her own experience with her team, I gathered these team-building tips. Erin has used team building processes and positive office culture in order to make an environment where the team knows it is okay to share opinions and that their input is valued.
Finding a Valuable Partner - Interview with nuphoriq CEO Erin Walter
The company was started by Tasty Catering employees Erin Walter, Jamie Pritscher, and Tim Walter. Erin and Tim's father Tom Walter and his brothers founded Tasty Catering, which has invested in their employees by launching multiple companies over the past several decades, including nuphoriq. Although Erin knew she wanted to be in business, she didn't know if she wanted to own her own business. She did learn important lessons at a young age that helped her transition into becoming an entrepreneur including to always ask for help, a focus on education, and emphasis placed on getting an education. Nuphoriq started with an idea that Erin came up with around 6 years ago while working in the Tasty Catering marketing department. Clients of Tasty Catering would often ask for help with logos, brochures, and other marketing needs. Clients trusted the Tasty Catering brand, which opened the door for many other opportunities for growth and for new companies. Co-founder Jamie Pritscher was an entrepreneur who worked closely with Erin and joined forces to work on nuphoriq, and the pair hasn't looked back since. Erin and Jamie will be speaking to students and young entrepreneurs at the 2013 CEO National Conference in Chicago, which will be held October 31 - November 2.
CEO and co-founder, nuphorIQ
CEO and co-founder of nuphorIQ