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Employment History

Founder and Creative Director


Web References (9 Total References)

By Erin Cotter, Creative ...

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By Erin Cotter, Creative Director and Founder, Passport

Erin Cotter and Meredith McGann have spent the past few years jet-setting around the world, always with an eye for style and sophistication.


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Erin Cotter, creative director for Passport Cosmetics, says, "The brush is what really does the job."

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Erin Cotter: Co-founder, Passport Cosmetics

Marketing Feature

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Some brands like the notion of tradition that is associated with pencils."Pencils have been a staple in cosmetics for years," says Erin Cotter, founder and creative director for Passport LLC (San Francisco).

"There will always be room in the market for the classic pencil," says Cotter."But the industry will see more classic pencils with a modern twist."For its Roundtrip Eye Definer, Passport LLC revised the classic pencil for a user's convenience."We updated our pencil by making it two-sided, with a different shade of color on each end," says Cotter.

Cosmetic Feature

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"The light colors and translucent packages create a fresh look to inspire a travel-weary customer," says Erin Cotter, Passport's founder and creative director.

For its September-launched Destination Lip Tint, the company chose Techpack–Cosmetech Mably International's (New York City) Shimmer finish to enhance the Lip Tint's purple plastic stock container.The finish combined a pearly pink color spray and a clear UV varnish, creating an iridescent tint that shimmers attractively under light.
"We tried to update the minimalistic container by infusing it with bright color for a fun, whimsical look," says Cotter."Since the container's shape is sleek, the package also maintains a sophisticated look."
Suppliers like Clariant's Masterbatches Division (Charlotte, NC) specialize in innovating new effects for colorful resins.This fall, the supplier introduced its Foam Etching technique for multilayer polyethylene and polypropylene bottles.
Foam Etching creates a textured, bubbly finish that can range from a subtle frost to a soft, leathery look.

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