"The light colors and translucent packages create a fresh look to inspire a travel-weary customer," says Erin Cotter, Passport's founder and creative director.
For its September-launched Destination Lip Tint, the company chose Techpack–Cosmetech Mably International's (New York City) Shimmer finish to enhance the Lip Tint's purple plastic stock container.The finish combined a pearly pink color spray and a clear UV varnish, creating an iridescent tint that shimmers attractively under light.
"We tried to update the minimalistic container by infusing it with bright color for a fun, whimsical look," says Cotter
."Since the container's shape is sleek, the package also maintains a sophisticated look."
Suppliers like Clariant's Masterbatches Division (Charlotte, NC) specialize in innovating new effects for colorful resins.This fall, the supplier introduced its Foam Etching technique for multilayer polyethylene and polypropylene bottles.
Foam Etching creates a textured, bubbly finish that can range from a subtle frost to a soft, leathery look.