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This profile was last updated on 5/22/14  and contains information from public web pages and contributions from the ZoomInfo community.

Erin Schiffman Cohen

Wrong Erin Schiffman Cohen?

Director, Public Relations (Fashi...

Local Address: New York City, New York, United States
The NPD Group Inc
900 West Shore Road
Port Washington, New York 11570
United States

Company Description: The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry...   more
Background

Employment History

17 Total References
Web References
Erin Cohen The ...
www.prweb.com, 5 May 2014 [cached]
Erin Cohen The NPD Group (516) 625-2203
...
Erin Cohen The NPD Group (516) 625 2203
Erin Cohen The ...
www.prweb.com, 2 April 2014 [cached]
Erin Cohen The NPD Group (516) 625 2203
"When it comes to footwear, it ...
clientcenter.npd.com, 1 Jan 2013 [cached]
"When it comes to footwear, it is clear that not all channels are equal," said Cohen. "Depending on the consumer shopping, different touch points are critical for engaging them."
The focus on engaging consumers through their shopping priorities (i.e., 'is the store for me' to 'has the brand names I want') can differ greatly, according to the type of retail channel studied. DSW and Zappos are perceived to have the styles and brand names consumers want while Macy's and Nordstrom offer multiple categories and can draw on the desire to be a place where the consumer buys clothing (shopper priority number two).
 "Consumer priorities are the foundation of the overall shopping process, which varies widely depending on the retailer and what they have to offer the consumer," Cohen said.
...
Erin Cohen 516-625-2203 erin.cohen@npd.com
NPD Releases Shopping Activity Weekly Holiday Trends Report For The Week Ending November 3, 2012
clientcenter.npd.com, 3 Nov 2012 [cached]
Erin Cohen 516-625-2203 erin.cohen@npd.com
Erin ...
www.npdfoodservice.com, 5 Aug 2012 [cached]
Erin Cohen 516-625-2203 erin.cohen@npd.com
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