"We really just want to keep our roads safe and we really want people to think ahead and its 100 percent preventable to go out and you don't have to drink and drive, get a designated driver or call a cab," Erin Carenbauer, Vice President, Carenbauer Distributing.
has been sponsoring its Alert Cab program for more than 25 years.
They say with people celebrating, some may drink more than they should.
While they want everyone to enjoy themselves, they say if you're at a bar and can't drive home, there's another option.
"We have about 40 bars and restaurants that participate with us and we spend about $500 a year on cab rides," Carenbauer
says all you have to do if you're in the area, is to ask the bartender where to get a cab.
"It's been running for 26 years and the way it works is that we, along with a participating bar or restaurant, pay for a cab ride home," Carenbauer
says the programs has been running strong, and hundreds take advantage of it each year.
In the end, she
says the reason for doing it is keeping the area safe and secure so everyone can celebrate the new year.
"It's just one other way that we try to help out our community," Carenbauer
This New Years could be a bit busier for the cab drivers.
said that since New Year's Eve falls on a Saturday, they expect more people to celebrate tonight and Saturday night.