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Background Information

Employment History

Vice President of Marketing

Meritage Homes Corporation

Vice President, Director, Interactive Strategy


Vice President, Interactive

Publishing Dynamics Corp

Chief Technology Officer

Web Spot LLC

Director of Technology

Tribal DDB

Web References (12 Total References)

Agenda - June 25 [cached]

Eric Rosson, CMO, Meritage

Meritage Homes, EchoFirst and Southern Energy Management Partnering to Bring Complete Solar Solutions to North Carolina Homes [cached]

"Meritage Homes understands that homeowners are looking for ways to save money on utility bills without sacrificing features, amenities or lifestyle," said Meritage Homes vice president of marketing Eric Rosson.

According to Eric Rosson, ... [cached]

According to Eric Rosson, Meritage Homes' vice president of marketing, Meritage has sold 35 homes with the net-zero option since unveiling them in Verrado on Earth Day. These numbers, he says, "are extremely good because it's an incremental expense at a time when people are trying to get more value for their dollar."

Master-planned communities and the unique demographic of the Hispanic market - a market he says builders in Arizona "ought to be" targeting - are areas in which Pollack predicts industry strength. Another trend he anticipates is "Gen X and Y will probably go for smaller homes."

Speaker List [cached]

Eric Rosson CMO, Meritage Homes

"SEO can certainly be used to ... [cached]

"SEO can certainly be used to help hide negative news, but it helps if you already have a robust SEO program in place," said Eric Rosson, director of digital operations for Chicago-based Cramer-Krasselt, which has offices in Phoenix, New York and Milwaukee.

"Web users are putting a lot of stock in what other Web users write about a brand - good or bad," Rosson said.

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