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2016-10-17T00:00:00.000Z

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Wrong Eric Morse?

Eric R. Morse

Senior Vice President

Needham Bank

Direct Phone: (781) ***-****       

Email: e***@***.com

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Needham Bank

1063 Great Plain Ave.

Needham, Massachusetts 02492

United States

Company Description

Welcome to Needham Bank, the evolution of community banking. Much has changed since May 9, 1892 when we opened our doors in a room at the corner of Chestnut Street and Great Plain Avenue in what was then a small town of about 2,000 residents many of whom ... more

Find other employees at this company (160)

Background Information

Employment History

Community Banking Advocate

SwitchToCommunity

Managing Director

Caber Partners

Chief Marketing Officer

CIBC World Markets Corp

Senior Vice President and Corporate Marketing Director

Fleet Financial Group Inc.

Affiliations

Member
Associated Grant Makers , Inc.

Member
Annisquam Yacht Club Inc

Member of the National Sales and Marketing Committee
Securities Industry Association

Member of the Country Club Board of Governors
Wellesley College

Vice Chairman of Trustees
Hebron Academy

Education

Hebron Academy

bachelor of science degree

business

Skidmore College

Web References (59 Total References)


Justin Whitaker added a photo to ...

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Justin Whitaker added a photo to Needham Bank names Eric R. Morse as First Vice President of Marketing and Retail Sales

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Needham Bank names Eric R. Morse as First Vice President of Marketing and Retail Sales


Justin Whitaker added a photo to ...

needham.patch.com [cached]

Justin Whitaker added a photo to Needham Bank names Eric R. Morse as First Vice President of Marketing and Retail Sales

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Needham Bank names Eric R. Morse as First Vice President of Marketing and Retail Sales
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Needham Bank names Eric R. Morse as First Vice President of Marketing and Retail Sales


Needham Bank Adds Book-a-Banker Feature to Website | TimeTrade

www.timetrade.com [cached]

"We're a 1.2 billion unapologetic quintessential community bank," says Eric Morse, first vice president of marketing and retail sales at Needham Bank. "We are trying to be very competitive and technology plays an enormous role in that."

So far, the community bank has made 12 in-branch bankers available for bookings through the software.
"We are in the early stages of it," says Morse. "It's so logical.


In this global economy era, Eric ...

www.metrowestdailynews.com [cached]

In this global economy era, Eric Morse, senior vice president of Needham Bank, said its vital for people who live in MetroWest to also spend their money here. He said his community bank is an example of the power of localization. We see local bakeries, we see local restaurants, local hardware stores, local hospitals, all flourishing, he said.


-Eric Morse, Needham ...

independentbanker.org [cached]

-Eric Morse, Needham Bank

...
That's because some still cling to the outdated idea that community banks may not have all of the first-rate products, services and technology to meet their needs, says Eric Morse, senior vice president of marketing and business development of Needham Bank, a $1.9 billion-asset community bank in Needham, Mass.
Such hoary notions are what Morse has worked hard in recent years to refute. "We want to make sure that our products are at least as good, if not better, than what you can get at a big bank," he says.
Most consumers readily know that community banks offer the best customer service, says Morse, a former big-bank executive. But that's only half the marketing message community banks need to project or reinforce today, he says. For that reason, every community bank should consider whether its marketing and branding are adequately communicating that second message, however directly or indirectly.
"It's becoming more and more important for community banks to emphasize that they have the same products and services as large banks," Morse says.
However, before a community bank embarks on a marketing campaign to address outdated perceptions, it should ensure it actually has a solid lineup of products and services that can mirror what any large bank offers, Morse advises. Lineups can and probably should be different for every community bank, but every community bank should make sure it delivers on any overt or implicit branding message it pursues, he says.
...
The starting point was making sure the bank had the underlying products, services and technology to fully compete with megabanks (and, in fact, any bank), Morse says.
"In our case, we determined that our target audience was the disenfranchised big-bank customer," he says.
...
Through such simplification of its product lineup, the high-quality features of Needham Bank's accounts and services shine through, Morse says.
To determine whether your community bank's product lineup and technology are what your customers may want or need, closely examine the competition, Morse advises.
...
"In banking, people are attracted to brands, not to products," Morse says.
...
Morse encourages other community banks to follow in Needham Bank's marketing footsteps, saying that having the right mix of products, technology and desire is enough to get the process started. "I honestly believe that if you have the will you can accomplish anything," he says. "It's just a matter of being willing to try to do things differently."
Community banks shouldn't be afraid to take calculated risks in reinforcing their branding and marketing, Morse adds. For example, when Needham Bank first offered to reimburse its customers for foreign bank ATM fees, there was concern about the cost. However, cost hasn't been a factor at all because of the interchange revenue from debit card transactions, but if the bank had been afraid to try something new, it never would have known, Morse says.
"You have to be willing to take some chances," he says.

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