NEW YORK, September 23, 2002 - CIBC announced today that Eric R. Morse, CIBC World Markets Vice President of Marketing and Communications, U.S. Region, has been given additional responsibility as Chief Marketing Officer for CIBC World Markets.In his new position, Morse will report directly to Robert Waite, Senior Vice President, Corporate Communications, CIBC.
...In January of 2000, Morse was appointed to head U.S. marketing operations for CIBC World Markets.Prior to that, he served in a similar capacity for CIBC Oppenheimer for two years.
"In a relatively short time, Eric
has had a significant impact on our branding effort in the U.S., and we're confident he will do the same in Canada and in Europe," said Waite.
...David Kassie, chairman and chief executive officer of CIBC World Markets and vice-chairman of CIBC, said Morse will provide regular updates to the firm's Management Committee on the progress being made in building a global brand.
has been charged with, among other things, the responsibility to further develop the CIBC World Markets
brand through a global marketing strategy, to introduce consistent brand graphics for all of our activities, and to coordinate all regional marketing activities so as to place us in a better position to leverage our considerable annual spend in this area," said Kassie.
...Before joining CIBC World Markets, Morse was a managing partner of the Caber Group from 1994 to 1998, a management-consulting group, where he advised several financial institutions on marketing and branding strategy.From 1990 to 1994 he was Senior Vice President and Corporate Marketing Director for Fleet Financial Group.Morse also has deep experience in advertising and branding, having worked in senior management at Arnold Advertising in Boston in the late 1980s.Morse, who holds a bachelors degree in business from Skidmore College in New York, is a member of the Securities Industry Association's national sales and marketing committee.He is a member of CIBC World Market's Miracle Day Committee.Morse is also president of the A.C. Ratshesky Foundation and a member of the Wellesley (Mass.) Country Club Board of Governors.He is also a member of the Annisquam Yacht Club and the Associated Grantmakers of Massachusetts.
A resident of Wellesley
, MA, Morse
wife, Wendy, have three children.