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2016-10-22T00:00:00.000Z

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Wrong Eric McClam?

Eric McClam

Co-Owner and Farm Manager

City Roots

HQ Phone: (803) 254-2302

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City Roots

1005 Airport Blvd.

Columbia, South Carolina 29205

United States

Company Description

At City Roots we are committed to providing fresh, locally grown, Organically Certified food to our families, friends and ALL of our community - especially those that may be able to afford it the least. Many of you may be familiar with the term "Food Just ... more

Find other employees at this company (49)

Background Information

Employment History

Intern

Fievre Jones Inc

Intern

Robert McClam Architect

Affiliations

Fellow Board Member
Slow Food Columbia

Board Member
Carolina Farm Stewardship Association

Delegate
The Yum Diary

Education

Tulane University

Tulane University School of Architecture

Web References (49 Total References)


Our Team - Farm to Table Event

www.farmtotableevent.com [cached]

Eric McClam

Partner/Farmer/Heavy Lifter/Grower of Organics
Eric is co-founder and owner of City Roots.


Slow Food Columbia: Tasty Tomato Fest recap + monthly mtg this Monday!

www.slowfoodcolumbia.org [cached]

Furthermore, City Roots farm manager/Slow Food board member Eric McClam put in a call to his brother, who very generously dropped everything and brought a team of friends to come and sweat it out over the beer coolers all evening. Thank you all so much!


Communities | Local Food Support Network

localfoodsupportnetwork.com [cached]

Eric McClam 0

...
Eric McClam
...
Eric is co-founder and owner of City Roots.


Sac | Carolina Farm Stewardship Association

www.carolinafarmstewards.org [cached]

On Tuesday morning, Eric McClam presented a session on farm marketing and agritourism. McClam is the co-owner and farm manager at City Roots, South Carolina's first urban farm, located in Columbia. Microgreens are a big money maker for McClam, but he has a variety of products including you-pick berries and assorted vegetables. City Roots also has an aquaponics system to produce watercress as well as tilapia. Chickens are a losing enterprise for the farm, but McClam keeps them for tourism purposes. School groups are popular visitors, and the kids want to see chickens. They already ask why he doesn't have cows, McClam said, so chickens give them some satisfaction in seeing a farm animal. The kids especially enjoy playing on the compost piles. After a group leaves, McClam is drained and ready for a nap, but he knows those visits are important to help the next generation understand agriculture.

...
Here's what I learned from City Roots' co-owner and farm manager, Eric McClam, in his Conference workshop on Marketing, Branding and Agritourism:
...
At City Roots, Eric explained that they have 3 sizes of their microgreens for chefs and farmers markets, but they use clamshells for big retailers, such as Whole Foods Market.
...
This is free advertising for them, said McClam.
...
For a farm, unless your business heavily relies on agrotourism, you don't need to do a lot of traditional advertising, according to Eric.
...
"All of these tactics were carefully adjusted through trial and error to make them work best for their farm," stated McClam, "but, once you get a consistent winner, you will start to see the return on your investment.


Here's what I learned from City ...

www.carolinafarmstewards.org [cached]

Here's what I learned from City Roots' co-owner and farm manager, Eric McClam, in his Conference workshop on Marketing, Branding and Agritourism:

...
At City Roots, Eric explained that they have 3 sizes of their microgreens for chefs and farmers markets, but they use clamshells for big retailers, such as Whole Foods Market.
...
This is free advertising for them, said McClam.
...
For a farm, unless your business heavily relies on agrotourism, you don't need to do a lot of traditional advertising, according to Eric.
...
"All of these tactics were carefully adjusted through trial and error to make them work best for their farm," stated McClam, "but, once you get a consistent winner, you will start to see the return on your investment. Agritourism has played a significant role in their business, so much so that they have hired a professional event planner to manage this area of their business.
To learn more about City Roots Farm, visit their website at http://cityroots.org/
Tags - agritourism, city roots, Eric McClam, marketing, Maya Jackson, sac, SAC14, sustainable ag conference

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