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Wrong Eric McClam?

Eric McClam

Co-Owner and Farm Manager

City Roots

HQ Phone:  (803) 254-2302

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

City Roots

1005 Airport Blvd.

Columbia, South Carolina,29205

United States

Company Description

At City Roots we are committed to providing fresh, locally grown, Organically Certified food to our families, friends and ALL of our community - especially those that may be able to afford it the least. Many of you may be familiar with the term "Food Justice" ... more.

Find other employees at this company (51)

Background Information

Employment History

Intern

Fievre Jones Inc


Intern

Robert McClam Architect


Affiliations

Slow Food Columbia

Fellow Board Member


Carolina Farm Stewardship Association

Board Member


The Yum Diary

Delegate


Education

Tulane University


Tulane University School of Architecture


Web References(49 Total References)


Our Team - Farm to Table Event

www.farmtotableevent.com [cached]

Eric McClam
Partner/Farmer/Heavy Lifter/Grower of Organics Eric is co-founder and owner of City Roots.


Slow Food Columbia: Tasty Tomato Fest recap + monthly mtg this Monday!

www.slowfoodcolumbia.org [cached]

Furthermore, City Roots farm manager/Slow Food board member Eric McClam put in a call to his brother, who very generously dropped everything and brought a team of friends to come and sweat it out over the beer coolers all evening.
Thank you all so much!


Communities | Local Food Support Network

localfoodsupportnetwork.com [cached]

Eric McClam 0
Eric McClam Eric is co-founder and owner of City Roots.


Sac | Carolina Farm Stewardship Association

www.carolinafarmstewards.org [cached]

On Tuesday morning, Eric McClam presented a session on farm marketing and agritourism.
McClam is the co-owner and farm manager at City Roots, South Carolina's first urban farm, located in Columbia. Microgreens are a big money maker for McClam, but he has a variety of products including you-pick berries and assorted vegetables. City Roots also has an aquaponics system to produce watercress as well as tilapia. Chickens are a losing enterprise for the farm, but McClam keeps them for tourism purposes. School groups are popular visitors, and the kids want to see chickens. They already ask why he doesn't have cows, McClam said, so chickens give them some satisfaction in seeing a farm animal. The kids especially enjoy playing on the compost piles. After a group leaves, McClam is drained and ready for a nap, but he knows those visits are important to help the next generation understand agriculture. Here's what I learned from City Roots' co-owner and farm manager, Eric McClam, in his Conference workshop on Marketing, Branding and Agritourism: At City Roots, Eric explained that they have 3 sizes of their microgreens for chefs and farmers markets, but they use clamshells for big retailers, such as Whole Foods Market. This is free advertising for them, said McClam. For a farm, unless your business heavily relies on agrotourism, you don't need to do a lot of traditional advertising, according to Eric. "All of these tactics were carefully adjusted through trial and error to make them work best for their farm," stated McClam, "but, once you get a consistent winner, you will start to see the return on your investment.


www.carolinafarmstewards.org

Here's what I learned from City Roots' co-owner and farm manager, Eric McClam, in his Conference workshop on Marketing, Branding and Agritourism:
At City Roots, Eric explained that they have 3 sizes of their microgreens for chefs and farmers markets, but they use clamshells for big retailers, such as Whole Foods Market. This is free advertising for them, said McClam. For a farm, unless your business heavily relies on agrotourism, you don't need to do a lot of traditional advertising, according to Eric. "All of these tactics were carefully adjusted through trial and error to make them work best for their farm," stated McClam, "but, once you get a consistent winner, you will start to see the return on your investment. Agritourism has played a significant role in their business, so much so that they have hired a professional event planner to manage this area of their business. To learn more about City Roots Farm, visit their website at http://cityroots.org/ Tags - agritourism, city roots, Eric McClam, marketing, Maya Jackson, sac, SAC14, sustainable ag conference


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