At least, not as practiced by Eric Brashear
of Amusement Game Rentals. â€œAt AGR, we are redefining the amusement rentals business,â€ he
rigged up a mirror-projection system that reflects game images from a monitor hidden under the hood, along with the gameâ€™s PCB.
From the driverâ€™s point of view, the computer-generated graphics show up on the front windshield, replicating the Nascar experience.
For another $750, AGR
will add the clientâ€™s corporate logos to the car.
This unique, ultra-deluxe presentation is typical of the creative marketing and showmanship practiced by Brashear
Imaginative upgrades of football video-games rent for $1,200 a day.
team work hard to provide creative, innovative and never-before-seen attractions, often creating specialized equipment for one-of-a-kind clients and events.
For example, Brashear
mounted a used snowmobile chassis on a mechanical bull motion base for the debut of extreme show-mobiling at a major sporting event (again, the clientâ€™s name is confidential).
charged $14,000 for four daysâ€™ rental of this unique attraction. â€œThey were crazy about it,â€ Brashear said.
For a charity event to benefit the American Heart Association
designed attractions to appeal to the art-savvy â€œsocietyâ€ patrons who typically support such philanthropic causes.
Nascar remains the most popular theme, Brashear
Son of 1980s coin-op basketball game manufacturer Foster Brashear, Eric got involved in the industry with Wedges and Ledges during the Challenger Crane days, and was an operator in Southern California during the 1990s and early 2000s as owner of Spectrum Games.
But in fact, Brashear
average daily rental is more then two monthsâ€™ worth of on-location earnings for any given piece.
Although the money is good, itâ€™s definitely earned, he
adds. â€œYou absolutely must provide clean, attractive, working equipment; show up on time; and do exactly what you say you will do,â€ he
said. â€œIf you fall short on any of those factors, the rentals market is an extremely unforgiving business.â€
puts this philosophy into practice with aggressive fee schedules and exacting service standards.
is proud of having perhaps the highest rate card in the U.S. rentals segment.
In fact, he
happily provides his
rate card to any other operators who rent games â€" to encourage them to bring their prices up to current standards, he
And, while many operators strongly prefer to keep a low profile, Brashear
also pens a regular newspaper column in Exhibit City News
, a newspaper for the trade show industry.
Chances are you're enjoying the stock in trade of Eric Brashear, president of Las Vegas-based Amusement Game Rentals.
The company does more than $1.5 million per year in rentals of the newest and highest quality games for events, and boasts a client roster of famous names. (Only Brashear isn't supposed to name most of them, but trust us.
Examples include most of the top casino resorts in Vegas, as well as big companies that take multi-million dollar TV ads during the Super Bowl.)
This 20-year industry veteran is the leader in supplying high-end amusements for U.S. events.
grew up in the industry, son of a respected SoCal basketball game manufacturer, and segued into rentals when a Palm Springs event planner offered him $1,000.00 for one night's use of a basketball shooting game.
The light bulb came on over Brashear's head and he's
been growing a fabulous rep ever since as "game supplier to the stars."
"I have a high standard for quality and a game design background," Brashear
"Diva Deals bring out the best element to any party," Brashear
"I wanted to follow in the foot steps of the Playboy Club
and clone the Palms idea of attractive women with great personalities dealing table games, what could be better?"
The NASCAR racing game, one of AGR's
most popular selections, features the latest game software with motion graphics magically projected onto the windshield, as if you are playing a video game or really driving the race.
has literally got the U.S. market covered from coast to coast.
"We've done everything from provide 110 games for a five-hour event to putting together a 18 city, bi-coastal promotional tour in less than 10 days," he
How does a man whose work is games, relax when he
has time off?
"I have a boat out on Lake Mead and every chance I get I go out there to go boating," Brashear
Weâ€™ve already seen trade show attendees lining up to get their picture taken in customers boothsâ€, said Eric Brashear, President of AGR.Â â€œOur state-of-the-art software combined with our high speed printers produces a completed photo in about a minuteâ€.