Emma Welsh

New Products at AVAILABLE AT WOOLWORTHS

Company:
AVAILABLE AT WOOLWORTHS
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Last Updated 4/19/2013

General Information

Employment History

Head of Consumer Marketing  - National Australia Bank Limited

Commodity Trader, A Commercial Manager  - Uncle Ben

Education

MBA  - INSEAD

Affiliations

Co-Founder  - Emma & Tom

Strategy Consultant  - L.E.K. Consulting LLC

Web References  

Top 5 inspirational women totally owning It in business | QuickBooks

2. Emma Welsh, co-founder of Emma & Tom's
Health food guru Emma Welsh is on a mission to help customers become as healthy as possible. The gateway: nutritious, minimally processed fruit products ranging from smoothies to energy bars. Emma & Tom's emerged in 2004, founded by Emma and her childhood friend Tom Griffith. From the outset, Emma, who has a high-powered corporate background, pounded the pavement and asked retailers to taste her wares, and then returned to them three days later.

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Emma & Tom's: Looking After Australia - Australian Business Executive | A Deeper Look at Business & Government

Taking great pride in being Australian-owned, manufacturer Emma & Tom's was founded in 2004 by childhood friends Emma Welsh and Tom Griffith.
"It's like a marriage basically," explains co-founder Tom Griffith, discussing the logistics of running Emma & Tom's with childhood friend Emma Welsh. Ms Welsh had gone to school with Mr Griffith's sister, and the two soon became friends. "Emma had a more suitable background," Mr Griffith says. Ms Welsh then travelled to France to complete an MBA, before moving on to London to work for a year at LEK Consulting, before returning to Australia to land the job as head of consumer marketing for NAB (National Australia Bank). Mr Griffith noticed a gap in the Australian market for a beverage that would help replace this energy and approached Ms Welsh about starting the company. "[Emma] rang back about a week later and said yeah, let's do it." Co-Founders Emma Welsh and Tom Griffith Co-Founders Emma Welsh and Tom Griffith "Emma and I started working together in 2003," Mr Griffith explains, "and we launched the first sale in 2004, so it took them a year to get it together. This saw Emma & Tom's begin to grow on two fronts, expanding the company vision and increasing the range.

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admin - Page 2 - Australian Business Executive | A Deeper Look at Business & Government

Taking great pride in being Australian-owned, manufacturer Emma & Tom's was founded in 2004 by childhood friends Emma Welsh and Tom Griffith.

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