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This profile was last updated on 5/17/2017 and contains contributions from the  Zoominfo Community.

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Wrong Emily Culp?

Emily S. Culp

Chief Marketing Officer

Keds

HQ Phone:  (800) 446-1339

Direct Phone: (617) ***-****direct phone

Email: e***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Keds

1400 Industries Road

Richmond, Indiana,47374

United States

Company Description

Keds® is a global lifestyle brand founded in 1916. Since then, its original Champion silhouette has been worn by legends and style icons through the decades. Today, Keds continues its almost 100-year legacy of keeping it light by injecting feel-good style into... more

Find other employees at this company (325)

Background Information

Employment History

Executive Director

Cushman & Wakefield Inc


Director of Social Strategy and Emerging Platforms

Unilever N.V.


Account Executive

Renaissance Limited LLC


Affiliations

Women

Board Member


Clinique

Vice President of Global Digital and Consumer Marketing and Media


Global Digital/Consumer Marketing & Media Group

Founder


Education

BA

Wake Forest University


MBA

Columbia University


Web References(69 Total References)


Women In Retail Leadership Circle | Sharing Our Power & Vision

www.wirlc.com [cached]

Emily Culp
Chief Marketing Officer


About | Remodista I Social Think Tank I Global Retail Disruption

www.remodista.com [cached]

Emily Culp
CMO Keds


Marketing to Women From Its Earliest Days Has Kept Keds Running for 100 Years

www.thingser.com [cached]

On July 14, its actual birthday, Keds will be active on Twitter and every other social-media platform, pumping out "a beautiful feed of every single type of white shoe that we make," Keds CMO Emily Culp told Adweek.
Keds also plans to debut its Made in America collection, a reprise of its classic silhouette. The shoes-which come in red, white or blue-will retail for $120 and be available exclusively at Barneys stores. At the center of it all, however, is an unlikely story of niche marketing: Decades before most athletic shoes even existed, Keds found success by marketing itself primarily to women. (Scroll down for a gallery of vintage ads.) "When you think about it, in 1916, the only option women had was to run around in heels," Culp said. "Keds has been relevant to an amazing group of women," Culp said, "but my job is honoring the heritage and making it relevant." With its Made in America collection, Keds will attempt to do just that. The company has spent two years creating a version of the Champion that's both a contemporary performance shoe and a nod to the past. "When the Champion was first created, it had more of a feminine silhouette, and we're actually going back to the original proportions," Culp said. "We provide footwear that empowers women," Culp said, "so they can do what they want to do."


The AdClub CMO Breakfast Series with Keds - dstillery

dstillery.com [cached]

Join our Boston team, Michelle Lenzo and Allie Sharp, on Wednesday, March 29, for a CMO Breakfast with Emily Culp, Chief Marketing Officer for Keds, America's leading shoemaker.


Tuesday / 2017 Final Agenda - Shoptalk: the nextgen commerce event

2017final.shoptalk.com [cached]

Emily Culp | CMO, Keds


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