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Last Update

2016-01-20T00:00:00.000Z

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Background Information

Employment History

Keds

Vice President, Global Digital and Consumer Marketing
Clinique

Education

BA

Wake Forest University

MBA

Columbia University

Web References (80 Total References)


Emily S. ...

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Emily S. Culp

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Emily Culp is the Senior Vice President of eCommerce, Marketing & Retail at Rebecca Minkoff. She focuses on consumer marketing and driving revenue across all channels (web, mobile, retail stores, social, etc.) and strives to find new ways to innovate and adapt marketing strategies for the modern consumer. Emily has a diverse background in marketing, and has successfully led the global marketing teams at Clinique and Unilever. At Clinique, Emily formed the Global Digital/Consumer Marketing & Media Group. She established the global integrated marketing strategy which led to launching CRM, a consumer panel, a retail diagnostic test, social media, mobile, search and video content. At Unilever, she led the formation of the Amazon Unilever partnership and launched eCommerce brand stores. She also oversaw all 30+ brands in the social media space. Emily holds an MBA from Columbia University and a BA from Wake Forest University.


In this Brand Innovator ...

brand-innovators.com [cached]

In this Brand Innovator Spotlight, Emily Culp, VP Global Digital/Consumer Marketing & Media at Clinique, shares how the brand piloted its latest mobile app in Korea to ensure global adoption.

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Emily Culp: In February, we developed ...


Emily ...

brand-innovators.com [cached]

Emily Culp

In this Brand Innovator Spotlight, Emily Culp, VP Global Digital/Consumer Marketing & Media at Clinique, shares how the brand piloted its latest mobile app in Korea to ensure global adoption.
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Emily Culp: In February, we developed the Clinique Forecast mobile application to be launched as a test-and-learn in Korea to confirm whether mobile applications had traction with our consumer - which they certainly do.


InnoCos Europe 2011 « KGS Global

kgsglobal.com [cached]

Emily Culp, VP Global Digital Marketing, Clinique

Emily Culp is the Vice President of Clinique's Global Digital/Consumer Marketing & Media Group. In her role, Emily oversees the strategy, development and execution of Global Digital, CRM & Media programs for Clinique. Working closely with Clinique's Product, Marketing & Creative teams, Emily ensures that all of Clinique's amazing products are effectively and thoughtfully represented in a 360° capacity. "Our goal is to not only establish Clinique's presence in new channels, but also to utilize the unique ability of technology to create a valuable relationship with the consumer. The programs we develop engage with her, bring her into a conversation and maintain that rapport consistently through multiple touchpoints in her life. In turn, we are able to listen, learn and evolve our strategy based on the insights of the people that matter most- our customers." Since starting the Clinique Digital Marketing Group in 2008, Emily has lead varied initiatives in CRM, social media & digital marketing. She ran the development and launch of the in-store skin diagnostic computer currently being piloted in the US. She has also launched successful cross channel media campaigns for Even Better Clinical, 3-Step Skin Care System, Youth Surge Moisturizer & High Impact Lip Colour. In social media, Emily has implemented a global strategy in addition to directing the launch of Clinique's Twitter and Youtube pages. "At Clinique, educating and empowering users is part of our process. Social media has served as a catalyst for both by making the brand more accessible to consumers in addition to providing outlets for them to share feedback with Clinique as well as their friends." No stranger to CPG, Emily started her career in agency account management. In joining the Estee Lauder Companies, she has brought with her over 10 years of CPG marketing experience from Worldwide Firms including OgilvyOne (Kodak), Arnold (Southern Comfort, Guiness) and Digitas (Best Buy, Delta Airlines, General Motors, LL Bean). Emily grew up in Philadelphia, Pennsylvania and holds an MBA from Columbia University and a BA from Wake Forest University. She currently resides in New York City with her husband and son.


InnoCosmetics « KGS Global

kgsglobal.com [cached]

THE CONSUMER CONNECTION: OPTIMISING NEW CHAN­NELS OF COMMUNICATION TO GET NEARER TO THE CONSUMER - Emily Culp, VP Global Digital Marketing, Clinique (live from New York)

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