As founder and president of the company, Elizabeth L. Boineau has served in senior management positions with the three largest communications firms in the world (Omnicom, Interpublic and WPP) offering strategic communications planning, insight and counsel to leading companies around the globe.
has over 30 years of management experience in the marketing communications and public relations field, specializing in business-to-business and consumer markets.
As head of the group and senior counsel, Elizabeth L. Boineau most recently served as senior vice president at Fleishman Hillard, Inc., Atlanta, where she grew the health care practice from an annual revenue of $200K to $2.4 million over two years.
managed a team of eight professionals with a client list ranging from pharmaceutical, medical devices, ehealth, diagnostics, biotechnology and managed care.
handled strategic planning and direction, positioning and repositioning, branding, messaging, media strategy and training, crisis communications and third-party alliances.
Sample clients included Bayer Pharmaceuticals
, Bayer Biologics
, Aventis Pharmaceuticals
, Curon Medical
, First Horizon Pharmaceuticals
, CTI Molecular Imaging
Prior to Fleishman Hillard, Elizabeth served as executive vice president of Weber Public Relations Worldwide, Miami, Fla., managing the corporate, energy and health care group with billings of over two million and 12 to 15 staff members.
had responsibility for strategy, planning and execution of the $1 million Florida Power & Light business and also provided strategic counsel on complex agency assignments, and assisted with overall agency management.
Previously, she served as senior vice president and acting general manager for the Atlanta office of Weber PR Worldwide where she served as SVP, then acting general manager, to oversee the firm's transition to Weber from an independent agency.
managed a team of 12 and was responsible for agency management, senior counsel, new business and account strategy and retention.
secured the account of Endeavor Technologies, which later became WebMD and helped them establish their initial brand and communications strategy.
Just prior to that, Elizabeth served as managing director of the Marketing Communications Group at Hill and Knowlton, Los Angeles.
Her responsibilities included client service and agency management with an emphasis on strategic development, creative programming and solid implementation.
While there, she
led and later managed the team that triumphed over 50 agencies to secure the $11 million, three-year PR contract for the State of California Department of Health Services Partnership for Responsible Parenting
originally ran E. Boineau & Company
from 1990-1996 and served a diverse client base that included law firms, medical practices, banks, higher education, engineering firms and large, upscale hospitality concerns.
Sample clients included Westinghouse Energy Systems; EBASCO
(Raytheon); Medical University of South Carolina; Coastal Engineering, Coastal Eye Group; Palmetto Eye Group; Orthopedic Specialists; College of Charleston; Mobile (Ala.) Junior League and Chamber of Commerce; Wise & Cole; Young, Clement, Rivers & Tisdale; and Buist, Moore Smythe & McGee
, among others.
She also managed national, state and local media for the opening of McCrady's and later, for the launch of Slightly North of Broad.
handled ongoing PR for Anson's until she
left for Los Angeles in 1996.
Before forming the firm, Elizabeth was director of PR for the Charleston County School District, the second largest district in the state.
Prior to that, she was the marketing officer for C&S Bank (NationsBank) for the Charleston (S.C.) Trident area.
During the span of her
career, professional groups such as the American Advertising Federation
and the National School Public Relations Association
have honored her
She is a past member of Yosemite National Park Fund Board; past president of the Advertising Federation of Charleston, and Charleston Stage Company.
She previously served as a trustee member of the Greater Miami Chamber of Commerce and as board member of Charleston Trident Chamber of Commerce.
She has served on the advisory council for the ASCEND Foundation and sat for several years on the strategic marketing committee for the Coastal Community Foundation, contributing to their brand remake, "Look Forward, Give Back."
Elizabeth is a member of St. Philip's Episcopal Church in downtown Charleston, and is a frequent parishioner at Trinity Church, Edisto Island, where she has a second home.
There, she serves on the board of the Middleton Plantation Property Owners Group.
She is a member of the ThinkTec Advisory Committee of the Charleston Metro Chamber of Commerce.
She serves on the board of the BB&T Wine & Food Festival, as of June, 2009.
Elizabeth graduated from Randolph-Macon Woman's College in Lynchburg, Va., with a Bachelor of Arts in Psychology.