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Elga Koehler

Credentialing Coordinator

The Stone Center

HQ Phone:  (703) 435-1400

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

The Stone Center

831 Main Street

Bridgewater, New Jersey,08807

United States

Company Description

The Stone Center at Bridgewater, situated in North Central New Jersey, has provided a broad and extensive range of all types of natural stone and landscaping products for more than 25 years. Our clientele is as broad as our product offering. Landscape contract... more

Find other employees at this company (1,915)

Background Information

Employment History

Alumnus

Fashion Institute of Technology


Practice Manager

Franklin Lakes Animal Hospital


Practice Manager

Banfield


Affiliations

National Organization of Female Executives

Member


Web References(5 Total References)


NewJerseyBride.com - Your complete source for NJ Wedding Gown Stores.

www.newjerseybride.com [cached]

"We see a return to opulence and drama," says Elga Koehler, owner of Calvary Bridal's new 14,000-square-foot couture destination salon in Millburn, "This is a once in a lifetime occasion, so more brides want to make a bold statement, "says Koehler.Koehler adds that small cap sleeves or thin spaghetti straps are making a comeback too, and to achieve a different look from the aisle to the reception, little lace jackets are the ticket. Designers like Anne Barge and Reem Acra also offer initials embroidered into the design of the dress, adds Koehler.


NewJerseyBride.com - Your complete source for NJ Fashion Directory.

www.newjerseybride.com [cached]

While it varies from salon to salon, most trunk shows offer the bride a unique opportunity to see an entire collection from one designer in one location, says Elga Koehler, owner of Calvary Bridal House in Millburn (973-376-2466; www.calvarybridalhouse.com ). Depending on the designer, this can mean being able to view anywhere from twenty-five to forty-five of the newest gowns up close, before they are in the salon.According to Koehler, sometimes the best part of the trunk show is meeting and chatting with the designers themselves."It's a fantastic opportunity for the bride (to meet the designer), but it also is a way for designers to spot emerging trends from the feedback brides give for certain tweaks to particular gowns," says Koehler, whose couture salon features designers such as Oscar de la Renta, Carolina Herrera, and Ulla Maija.


Business Copywriting & Planning/Feature Articles & Editing - Write-Communications

www.write-communications.com [cached]

"A lot of the reasons why we do what we do stems from the way I was treated when I was getting married," says Elga Koehler, the owner of this bustling wedding gown and accessories shop. It seems she got her bubble burst in a big way when she was searching for her own dress."I was treated horribly," says Koehler, who made a silent promise to herself to rectify the situation when she had a store of her own. Her formula: provide friendly, caring service with an element of fun, along with an in-depth selection of some of the top designer gowns, veils, and jewelry.And she certainly has hit the mark and then some.During the past ten years, Calvary has been a trusted resource for more than six thousand delighted brides.According to Koehler, Tierney's experience is more the norm than not.Many brides arrive, picture in hand, and the reaction is "huh!"when they see themselves in the creation they thought was "The One."But they rebound quickly says Koehler, whose staff is well-equipped to suggest just the right style to complement every body type.


Trunk Shows: How to Find the Perfect Custom Gown - Melissa Sweet

www.melissasweet.com [cached]

While it varies from salon to salon, most trunk shows offer the bride a unique opportunity to see an entire collection from one designer in one location, says Elga Koehler, owner of Calvary Bridal House in Millburn.Depending on the designer, this can mean being able to view anywhere from twenty-five to forty-five of the newest gowns up close, before they are in the salon.According to Koehler, sometimes the best part of the trunk show is meeting and chatting with the designers themselves."It's a fantastic opportunity for the bride {to meet the designer), but it also is a way for designers to spot emerging trends from the feedback brides give for certain tweaks to particular gowns," says Koehler, whose couture salon features designers such as Oscar de la Renta, Carolina Herrera, and Ulla Maija.


Daily Record Business - Bridal shop bucks tradition

www.dailyrecord.com [cached]

Rosemarie Nicholas, left, manager, and Elga Koehler, owner of Calvary Bridal House in Florham Park with one of the gowns they sell.Owner: Elga Koehler, who started the business in September 1995.She has a degree in fashion design from the Fashion Institute of Technology in New York, and she worked in retail for many years.Deciding she wanted a change, Koehler left the industry for six years to sell custom homes.When she returned to retail, she was an operations manager for Vera Wang in New York City.Then she looked for a shop to buy and found Calvary. History: Calvary Bridal House is in a semi-historic building that until the early 1950s was Calvary Presbyterian Chapel."We kind of think it's kismet that it should be a bridal shop for over 40 years," Koehler said. "Basically outfitting the bride completely," Koehler said. Collections: Koehler said that often the designer lines that she carries are about 80 percent exclusive to her store."In New Jersey, we might be one of only two stores that carry this particular vendor." Keys to success: Customer service."We just try to bend over backwards and go out of our way to make sure that each client is happy.Everybody that I hire is a person who is a people person," Koehler said."We're not the pushy bridal shop, and my alterations person is very good at her craft; the alterations process is not a nightmare.We try to avoid all of that stress.We want them to come here, we want them to be calm, we want them to have a nice experience." Who comes in: Primarily an older professional; the average age of the brides who frequent Calvary is 28 to 30."We have a lot of medical students, a lot of girls who just took the bar (exam)," Koehler said, adding that her dresses are sophisticated with clean lines."We don't do a lot of beads and we don't do a lot of poufs.We're very chic and very stylish, very fashion-forward, very designer-focused.Traditional is not our thing." Busiest time: Spring and summer are very busy.Koehler said that the past three years, September and October weddings have outpaced May and June. How they hear about you: "In bridal, it is all about word-of-mouth and reputation, so I would say probably a good 70 percent of our brides are referrals," Koehler said. Will travel: Brides come from as far away as Connecticut, Delaware and Pittsburgh. Makes house calls: Koehler will visit if anything unexpected comes up."I've also had clients who are disabled in some way, and we have gone to their house to measure them or to do fittings in their home," she said. Down the road: The shop is moving to 120 Essex St. in Millburn, where it will open July 30."In an effort to service our brides, part of the reason (for the move) is more space, better parking and a downtown location which makes us visible. "We're very excited about it because it allows us to expand our bridal line and bring in more accessory people," Koehler said."This way, you can capture a market outside of bridal so that a mom who's looking for accessories for her evening out will find them at our store." Community involvement: Calvary always donates an available bridal gown or a mother-of-the-bride dress to the American Red Cross when they have an auction. Advice to customers: Do some preparation, cut some pictures out of magazines, have an idea of what styles look good on you and what you want to spend, Koehler suggested.Because it is a by-appointment only shop, "There aren't 30 girls waiting in a waiting room for five consultants and they overbook the hour," she said, adding that she devotes full attention to one girl an hour during the week."It is all client-focused." When a bride comes in, she registers and talks about what she wants in a dress."Unlike a lot of shops, we let you go through every dress on our rack.We let you touch it and we let you go, 'Yeah, I might consider that," Koehler said. Usually a bride will try on six to seven dresses in an hour-long appointment.Koehler takes notes about what the bride liked and disliked, following up with a phone call or sending a thank-you note. Why brides choose you: "I think because we're fun.We create an environment where they know that they will be taken care of, and we really try to put them at ease," Koehler said. Advice to other entrepreneurs: Everything is difficult when starting out, Koehler said.


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