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General Manager, Boston.com and Executive Director, Digital Strategy and Operations
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135 Morrissey Blvd.
The Boston Globe is wholly owned by The New York Times Company, a leading media company with 2010 revenues of $2.4 billion, and includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web site... more.
About us | Harmony Institute
Eleanor Cleverly is Executive Director of Digital Strategy and Operations at Boston Globe Media Partners. Her previous experience includes the Center for Public Leadership at Harvard's Kennedy School of Government, the Center for a New American Dream, and global media agency MEC. From 2010-2012, Eleanor served as Assistant Director of the Harmony Institute, where she conducted research for partners including Free Press, Ford Foundation, and MTV. In 2009, she co-authored Net Neutrality For The Win: How Entertainment and the Science of Influence Can Save Your Internet. Eleanor Cleverly
Boston.com Offering Buyouts - Editor & Publisher
The voluntary buyouts were announced in an email that Boston Globe Media's head of digital strategy Eleanor Cleverly sent to Boston.com staffers at 11:09 a.m. Wednesday and that POLITICO Massachusetts obtained.
Team | Sustain Arts
Communications Specialist, Sustain Arts Eleanor Cleverly most recently served as a director in the interactive division of global media agency MEC, a WPP company. There she oversaw social media strategy for international clients such as Citibank, Colgate, and IKEA. Prior to her work in advertising, Eleanor was Assistant Director of the Harmony Institute. There, she conducted research for partners such as Free Press, the Ford Foundation, and MTV. In 2009, she co-authored Net Neutrality For The Win: How Entertainment and the Science of Influence Can Save Your Internet. She's the 2013-14 Arts and Culture Fellow at the Center for a New American Dream, holds a BS in Anthropology from Utah Valley University, an MA in Media Studies from the New School University, and is a graduate student in Information Technology at Harvard University.
Eleanor Cleverly, Assistant Director
Eleanor Cleverly supplements the research and consulting services of HI with a master's in Media Studies from the New School University. Her graduate research focused on the persuasive quality of narrative, and innovative approaches to evaluation and data visualization for the social sciences. In addition to her academic work, Cleverly contributes to various online and print publications covering contemporary culture, design, and technology. She recently authored FTW! Net Neutrality For The Win: How Entertainment and the Science of Influence Can Save Your Internet.
Eleanor Cleverly, general manager of Boston.com, said the site was reducing the number of display ads on its pages and adding more native ads and sponsored articles.
It has started stripping away ads on its mobile site. But for Boston.com - and many other publishers - simply doing away with ads is not a viable solution. "If we're going to offer our editorial news reporting for free, we're going to have some sort of sponsor for that," Cleverly said. Still, she added, "I don't think begging a reader to keep ads on the page is any conversation we can start."