But it could also help buoy up the foundering music industry, says Elaine Trebek-Kares, president of ASG Entertainment.
"We feel, in looking at the industry and all the problems the industry is having today, that Mag-A-Music is certainly a way to excite the consumer and a way to expand fan bases for artists," Trebek-Kares
It's no secret that sales of singles have dipped precipitously in the United States - down more than 61 percent last year from the previous year, according to Nielsen Soundscan data - and music moguls howl piteously about how the Evil Internet is siphoning off their customers through illegal downloads.Mag-A-Music can help, Trebek-Kares
"Here is a new way for labels to be able to put out singles and have it generate revenue for them and promote the artist, especially if it's a new artist," she
thinks Mag-A-Music can help curb rampant downloading by offering enough extras to tempt Internet mavens into laying out some cash - $9.98, to be exact, at a newsstand near you.
"If we can offer them some added value and some information about the artist, they'll get to know the artist better, feel a sense of intimacy with them and be more inclined to buy their product," says Trebek-Kares
, who started Mag-A-Music with money she
made selling Scent Seal
, the company that invented leak-proof perfume inserts for magazines.
Music is just the beginning for Trebek-Kares
, who also plans to release Mag-A-Movie, which is likely to feature limited-play DVD versions of popular music, and Mag-A-Game, a teaser for video game enthusiasts.She
has already applied for a patent on Mag-A-Music, and she
has negotiated exclusive deals for placement on traditional newsstands and in drugstores and similar locations.
"I saw a hole in the marketplace, and I saw that the consumer really wants - and the fan really wants - to know more about the artists they like," she