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Wrong Egbert Jacobson?

Egbert G. Jacobson

Director of Design

Container Corporation of America

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Container Corporation of America

Background Information

Employment History

Director

CCA


Web References(4 Total References)


Colortext Maps of the 1930s

www.oldimprints.com [cached]

An illustrator associated with two of the titles in the Wonder Library is Egbert G. Jacobson (he was the author and illustrator of "The Earth" and the illustrator of "Magnets").
In 1936 Jacobson became Director of Design at the Container Corporation of America and, in this position, is said to have been instrumental in advancing European Modernism through the company's design and advertising work.3 Jacobson, in his book "Basic Color: an Interpretation of the Ostwald Color System" (Chicago: Paul Theobald, 1948) also explored concepts of color theory as developed by Nobel laureate Wilhelm Ostwald. The earliest Colortext maps date from 1935, after the close of the Exposition, and it is evident that Jacobson remained connected with the firm, as what appears to be the earliest Colortext map, the "Story Map of England" (copyright January 25, 1935) is signed by Jacobson in the lower right-hand corner. 1) Story Map of England by Egbert Jacobson Catalog of Copyright Entries is dated January 25, 1935


Design Events

drleslie.com [cached]

Walter Paepcke hires Egbert Jacobson as Art Director at CCA
Egbert Jacobson hired as design director at Container Corp. of America Egbert Jacobson works on Color Harmony Manual at Container Corp. of America Walter Paepcke and Egbert Jacobson found first Aspen design Conference


etudesphotographiques.revues.org

Son directeur artistique, Egbert Jacobson, passe de nombreuses commandes publicitaires à des artistes américains et européens émigrés tels que Fernand Léger, Man Ray, György Kepes, Herbert Bayer ou encore Herbert Matter.
8En 1945, une dizaine d'années après le début de ses nouvelles campagnes de publicité dirigées par Egbert Jacobson, la CCA organise l'exposition intitulée "Modern Art in Advertising. Le directeur artistique Egbert Jacobson a alors l'idée d'identifier la compagnie avec les idées développées dans ces ouvrages, et propose une nouvelle campagne de publicité : The Great Ideas of Western Man. Paepcke engage Mortimer Adler pour sélectionner des citations de son index « Syntopicon », comprenant l'ensemble des notions abordées dans les cinquante-quatre ouvrages de la série des Great Books of the Western World. 39« Egbert Jacobson, Direction of Design of the Container Corporation of America, and for years an ar(...) Le photographe […] a rarement l'opportunité d'initier un travail créatif, mais doit suivre explicitement un modèle préconçu. […] Les photographies doivent être faites pour s'y intégrer38 ». Egbert Jacobson, présent lors de ce débat, définit ce système comme « tyrannique » et ajoute que l'unique opportunité pour « un photographe créatif d'utiliser la totalité de ses talents dans la publicité était de vendre son travail aux meilleurs dirigeants industriels39 ». John Morris explique quant à lui qu'il utilise fréquemment les sondages d'opinion auprès du public afin de répondre directement à leurs attentes. We engaged those who we thought would do this best, gave each a general idea and left him alone to develop a suitable personal statement of it. » Egbert Jacobson (avant-propos) in Modern Art in Advertising, An exhibition of designs for Container Corporation of America, Chicago, Paul Theobald, 1946, n. p. 39« Egbert Jacobson, Direction of Design of the Container Corporation of America, and for years an art director in some of the leading agencies, described this chain of command as tyranny. It was felt that the only way a creative photographer could use his full talents in advertising was to sell his work to the top executive of an industry. » Ibid.


Benita Brewer; teacher, artist, web developer

www.benitabrewer.com [cached]

Paepcke hired Egbert Jacobson as the director of CCA's department of design.


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