Ed Volkwein - North AmericaNew York-based Ed Volkwein , 57 , has worked in Philips' Brand Management for more than a year , joining it from Sales & Marketing for Magnavox
previous jobs include Senior Vice President of SEGA , head of marketing worldwide for Prince tennis and several product management roles at General Foods : I've marketed everything from Jell-O to video games..
How do you view your mission.We want to set off a Philips
'branding bomb' in the U.S. and make an extremely large amount of noise.The program we set up for the September-December period is much more integrated than it's ever been before.Philips
has powerful technology , sales , and engineering , but the missing element has been the marketing advocate for the consumer.One of the primary roles of the Regional Brand Champions is to aid in a cultural shift towards a more consumer-focused company.There's no amount of quick hiring that we can do to fix that.