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This profile was last updated on 1/1/99  and contains information from public web pages.

Mr. Ed Volkwein

Wrong Ed Volkwein?
 
Background

Employment History

  • Executive Vice President
    Philips Global Brand Management , North America
  • Vice President of Marketing
    SEGA Corporation
  • Senior Vice President
    SEGA Corporation
  • President
    Funk & Wagnalls
  • World Wide Marketing Head
    Prince Tennis
  • Philips' Executive Vice President of Global Brand Management
    North America
  • North America Executive Vice President, Global Brand Management
    Philips GmbH
  • Global Management Positions
    Philips GmbH
12 Total References
Web References
Super Bowl XXXIII article archive - The Battle of the Superbowl Commercials
www.superbowl-ads.com, 1 Jan 1999 [cached]
It's a wonderful opportunity to show viewers throughout the US and the world how we deliver on our brand promise, 'Let's Make Things Better,'" said Ed Volkwein, executive vice president, Philips Global Brand Management, North America.
Press View
mktdev.soundbite.com, 12 May 2003 [cached]
Ed Volkwein - Mr. Volkwein has extensive marketing experience in consumer electronics, publishing, sporting goods, consumer package goods and food industries. He has held global management positions with Royal Philips Electronics and was responsible for the branding program that raised high awareness in the U.S. market. Mr. Volkwein served as vice president of marketing at Sega where he helped them rapidly expand to become the video game leader. He was also the President of Funk & Wagnalls, and world wide marketing head for Prince Tennis.
Philips News
www.news.philips.com, 14 Oct 1998 [cached]
Ed Volkwein - North AmericaNew York-based Ed Volkwein , 57 , has worked in Philips' Brand Management for more than a year , joining it from Sales & Marketing for Magnavox.His previous jobs include Senior Vice President of SEGA , head of marketing worldwide for Prince tennis and several product management roles at General Foods : I've marketed everything from Jell-O to video games..
How do you view your mission.We want to set off a Philips 'branding bomb' in the U.S. and make an extremely large amount of noise.The program we set up for the September-December period is much more integrated than it's ever been before.Philips has powerful technology , sales , and engineering , but the missing element has been the marketing advocate for the consumer.One of the primary roles of the Regional Brand Champions is to aid in a cultural shift towards a more consumer-focused company.There's no amount of quick hiring that we can do to fix that.
FCC Chairman Details Views On Transition To Digital Television
www.dtvexpress.org, 20 Feb 2000 [cached]
Ed Volkwein, Philips' Executive Vice President of Global Brand Management for North America announced Philips as the major sponsor of the HARRIS/PBS DTV Express.As the major sponsor, Philips will provide financial resources and technical expertise, as well as state-of-the-art digital equipment for the DTV Express truck.To maximize its sponsorship, Philips will also establish a special DTV Express support team for the road show tour.
Our participation in the DTV Express reflects our commitment to leadership in digital television, said Volkwein.As an industry, we must take our message to the streets and educate a broad base of audiences regarding the benefits of digital television.This makes our DTV Express sponsorship a strong sponsorship vehicle..
Sponsor Logic - SportsBusiness Journal Clips
www.sponsorlogic.com, 8 Feb 1999 [cached]
Chairman and CEO Terence McGuirk; TBS President Steven Heyer; Stan Kasten, president of Turner-owned Atlanta Hawks and Atlanta Braves; Mark Lazarus, Turner executive vice president, global client solutions; John Losier, Philips Electronics North America president and CEO; Ed Volkwein, Philips Electronics NA executive vice president, global brand management; Robert Minkhorst, president and CEO, Philips Consumer Electronics NA.
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