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Padin & Estabrook LLC
18 Normandy Lane
8-Aug-04: An overview of Padin & Estabrook LLC
(40 Total References)
Doubledown Media :: About Us :: Management
EDWARD PADINGeneral ManagerEd Padin is General Manager, Doubledown Media LLC, responsible for overseeing operations, production, and circulation.Padin was previously Partner at Padin & Estabrook LLC, a marketing research and consulting firm providing strategic and operational solutions to printed, electronic, and digital media, with a focus on consumer and business publications.Prior to that, Padin was a consultant with The Publishing & Media Group.
Padin and Estabrook Home Page: Padesta.com
Ed Padin email: email@example.com
Ed Padin,EPadin@padesta.com,Cell: 914-439-5476,Fax: 720-920-1776,
Accountablity Research - Edward Padin, Partner, Padin & Estabrook
Arbitron Radio Advisory Council Minutes - April 2005
Ed Padin, of Padin & Estabrook LLC, reported on a recently completed study for the RAB, funded by Arbitron, designed to assess advertisers' perceptions of accountability, schedule integrity, and audience measurement.
stated that advertisers are frequently hiring third parties to focus solely on linking advertising expenditures to results.
briefed the Council on Market Mix Modeling
, a method of analysis currently being used by large, more sophisticated marketers and agencies with brands whose sales and/or awareness shifts can be readily measured.