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This profile was last updated on 3/20/15  and contains information from public web pages and contributions from the ZoomInfo community.

Dr. Edward M. Lieskovan

Wrong Dr. Edward M. Lieskovan?

Chief Executive Officer

Wynn Beauty & Health Incorporated

Employment History

Board Memberships and Affiliations

  • Founder
    Performance Research Laboratories
  • Board Member
    Big Brothers Big Sisters


  • Bachelors Degree , Analytical Chemistry
    Cal State University-Long Beach
26 Total References
Web References
Edward M. ..., 20 Mar 2015 [cached]
Edward M. Lieskovan C.E.O
Dr. Edward M. Lieskovan, Pharm D., an exceptional scientist in nutraceuticals, is the CEO of Wynn Beauty and Health. Previously, Dr. Lieskovan has founded Performance Research Laboratories, Envi SkinCare and worked for Eli Lilly, a pharmaceutical giant, launching of various drugs including Prozac, a billion dollar a year product. With the many experiences Dr. Lieskovan has in the pharmaceutical industry, he is able to lead another future billion dollar company. As he is recognized in the pharmaceutical industry, he is destined to be renowned in the cosmetic industry as well with the research and technology he brings to Wynn Beauty and Health.
Dr. Lieskovan is currently an Adjunct Assistant Professor of Clinical Pharmacy at the School of Pharmacy at University of Southern California, where he is recognized as a foremost authority on nutraceuticals and drug formulation. He has published many articles and lectured on subjects related to the role of dietary supplement nutrients in the development and maintenance of healthy body tissues. Also, he is currently researching on the effects of probiotics and prebiotics on the skin and the benefits of incorporating these into cosmetics.
Who is The Smoothie Generation and What Do They Mean for Robeks Franchises?, 12 Oct 2013 [cached]
But everybody's running around," says Dr. Edward Lieskovan, president and CEO of Performance Research Laboratories, which makes natural supplements that can pack extra nutrients and proteins into Robeks smoothies.
Top 5 reasons to Drink Fresh Fruit Smoothies for a Meal from Robeks, 12 Oct 2013 [cached]
Dr. Ed Lieskovan, a professor of clinical pharmacy at USC, has a lot of sympathy for people who are trying to change their diet.
"Everybody's running around so blood crazy these days just trying to make ends meet and keep up with their responsibilities," he says. "And unless you're one of these Hollywood actors or actresses that does a movie and then spends nine months working out and sitting on the beach with a private chef, it's very difficult to make major modifications in your diet."
Lieskovan, who developed natural nutritional supplements to make Robeks smoothies even more nutritious and filling, shared five reasons why smoothies are a good choice for people trying to improve their diets:
• You can eat healthy, fast. Americans know they need to eat healthier foods, but life gets busy and convenience is key when mealtime rolls around. Lieskovan says that smoothies help him keep his diet healthy even when he is in a hurry.
• They satisfy your appetite. Lieskovan admits that fruit and vegetables alone, mainly comprised of fiber and water, won't always keep hunger at bay. Robeks' protein supplements can be added to make a smoothie extremely filling. The protein alters the digestion process, adds very few calories and doesn't change the smoothies' taste.
• You can tailor the nutrition. One of the amazing things about smoothies is the ability to add fiber, protein, or other powdered supplements. "It's one of the things that makes Robeks not just a smoothie bar, but a real health-oriented business," Lieskovan says of the supplements. Mix the Fiberbek nutritional supplement into a smoothie and you've mixed in as much fiber as you'd get in two slices of wheat bread. You'd never know it from the taste.
• You can shrink your waistline. "Obviously we have an enormous health problem in the U.S. There simply is no way we can continue to exploit all the wonderful medical technologies we have on every person in every situation," Lieskovan says of the obesity epidemic. "We've really got to get back to the basic idea that we can reduce the incidence of chronic diseases through dietary intervention. What we feel we can do is give people, in a very friendly and easy to use form, a tremendous amount of health benefits."
• It's healthy food that you can enjoy. Lieskovan likes to talk about the "kid test" when it comes to nutrition.
Why young and old love Robeks smoothies, 11 April 2012 [cached]
"Kids are hard to fool," says Dr. Ed Lieskovan, a professor of clinical pharmacology at USC.
The naturallylight smoothie line has been ..., 11 July 2007 [cached]
The naturallylight smoothie line has been developed with the company's nutritional consultant, Dr. Edward M. Lieskovan, president of Performance Research Laboratories and Adjunct Assistant Professor of Clinical Pharmacy at the University of Southern California's School of Pharmacy.As an authority in the nutritional and pharmaceutical fields, Dr. Lieskovan works with Robeks to formulate new products that maximize health benefits for Robeks' guests.
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