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This profile was last updated on 7/5/13  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Edward Atkin

Wrong Edward Atkin?

Managing Director

Phone: +44 ** **** ****  HQ Phone
Email: e***@***.com
CA Holdings
16 Rosemont Road
London NW3 6NE
United Kingdom


Employment History

Board Memberships and Affiliations

  • Founder
    Canon Avent
  • Founder
    Cannon Avent
31 Total References
Web References
Supporters, 1 July 2012 [cached]
Edward Atkin Managing Director, CA Holdings Plc
Edward Atkin is the Managing Director of CA Holdings Plc.
Daily Telegraph 31-08-2007, 31 Aug 2007 [cached]
Edward Atkins, Chief Executive, CA Holdings
Nabarro - Nabarro VC practice, 11 Feb 2008 [cached]
The syndicate included venture capital firm, Arts Alliance, Lord Rothschild's family interest, Marc Worth (of Worth Style Global Network) and another long-standing Nabarro client, Edward Atkin, the founder of Canon Avent, the baby feeding equipment manufacturer sold three years ago.
These include Arts Alliance, a ..., 4 Feb 2008 [cached]
These include Arts Alliance, a venture capital firm which also previously backed; Lord Rothschild's family interests; Edward Atkin, founder of Cannon Avent; Marc Worth, founder of Worth Global Style Network; and Yoo Ltd, the property branding, design and investment company led by John Hitchcox and Philippe Starck.
BDO Stoy Hayward [Accountancy Age - Employer of the Year], 1 April 2005 [cached]
Edward Atkin, Managing Director of Cannon Avent, offers a supplier’s perspective on what makes a successful retailer – and looks at how retailers and suppliers can work together to increase the value of product categories.BDO Stoy Hayward [Accountancy Age - Employer of the Year]
As a supplier to some of the biggest names in retail, managing director Edward Atkin, who has run the company for over 30 years, offers a supplier's perspective on what makes a successful retailer - and looks at how retailers and suppliers can work together to increase the value of product categories.
A differentiated propositionIn today's highly competitive retail sector, retailers need products that will differentiate them from other stores so that they are not always competing on price.As supplier to some of the biggest names in the world of retail - from Tesco and Asda in the UK to Walgreens in the US - AVENT sees the same pressures everywhere."Retailers may want a period of exclusivity with a newly launched product, or want product bundled in a unique way or in a specific format.For us as manufacturers and suppliers, the key is to preserve our economies of scale while being able to give retailers an à la carte offering," says Edward.
At a time of fierce pressure on price - with significant price deflation across many categories - product innovation is critical for retailers looking to sustain growth."We need to be developing new products that will retail at higher price points, thus enabling the retailer to elevate transaction sizes and us to rebuild margins," says Edward.
AVENT has a history of innovation: it was, for example, the first company to produce short, fat baby bottles - after Edward discovered for himself the impracticalities of the traditional tall, thin bottles when feeding his first son."Our product development is driven by customer comments, market analysis and retailer feedback - and by a commitment to growing the value of the market at higher price points through continuing to offer greater ease of use and better performance," says Edward.
"There are two types of retailer - the ones that get the supply chain right and the ones that are trying to keep up," says Edward.
Edward highlights the example of those supermarkets that are investing in improving their wine range and the way they merchandise it, including having knowledgeable staff.That way, they can encourage people to buy more expensive wines that they might otherwise have bought only from specialist retailers."Only those retailers prepared to invest in their stores will stay ahead," says Edward.
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