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This profile was last updated on 2/21/14  and contains information from public web pages and contributions from the ZoomInfo community.

Ms. Edie M. Bornstein

Wrong Edie M. Bornstein?

President

Local Address: LOS ANGELES, California, United States
Crystal
 
Background

Employment History

  • Incoming President
    Crystal
  • President and Chief Operating Officer
    Crystal
  • Vice President of Sales and Marketing
    Azamara Club Cruises Ltd
  • Senior Vice President of Marketing and Sales
    Azamara Club Cruises Ltd
  • Vice President of Business Development and Strategic Partnerships
    Carnival Cruise Lines
  • Vice President of Specialty Sales
    Amadeus Global Distribution System
  • Vice President Global Distribution System
    Amadeus Global Distribution System
  • Vice President, Cruise and Specialty Sales and Marketing
    Amadeus Global Distribution System
  • Senior Officer
    Cunard
  • Vice President, Business Development
    Cunard
  • Vice President of Business Development and Sales
    Cunard
  • Senior Officer
    SEABOURN COMPANIES
  • Vice President of Business Development and Sales
    SEABOURN COMPANIES

Board Memberships and Affiliations

Education

  • bachelor's degree
    Nova Southeastern University
157 Total References
Web References
"From up-and-coming hotspots to ...
www.cruiseportfolio.co.uk, 21 Feb 2014 [cached]
"From up-and-coming hotspots to destinations that might be harder to reach on one's own, our 2014 European season offers so many new and less-visited calls that even the most well-travelled can fall in love with Europe all over again," says Crystal president Edie Bornstein.
"From up-and-coming hotspots to ...
www.TravelsInTaste.com, 12 Feb 2014 [cached]
"From up-and-coming hotspots to destinations that might be harder to reach on one's own, our 2014 European season offers so many new and less-visited calls that even the most well-traveled can fall in love with Europe all over again," says Crystal president Edie Bornstein.
Edie Bornstein to become ...
www.travelhotnews.com, 7 Oct 2013 [cached]
Edie Bornstein to become president as Gregg Michel steps down
...
Edie Bornstein, incoming president, Crystal Cruises
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Edie Bornstein, incoming president, Crystal Cruises Crystal Cruises has announced that Gregg Michel has resigned as president, effective Oct. 15, and cruise industry veteran Edie Bornstein will join the Los Angeles-based line as its new president and chief operating officer on Oct. 16.
...
Bornstein brings to Crystal more than 30 years of experience in the global cruise, travel and technology industries. She was senior vice-president of marketing and sales at Azamara Club Cruises, the upscale division of Royal Caribbean Cruises Ltd. (RCL), where she worked from 2009 until recently.
It was under her leadership that she and her team re-launched the young brand as Azamara Club Cruises. Previously, she was vice-president of business development and strategic partnerships for Carnival Cruise Lines, and has also served as a senior officer at Cunard and Seabourn Cruise Lines, where she developed strategic plans and led partnerships with several respected luxury brands. Prior to her in-house positions with the cruise lines, Bornstein was vice-president of cruise and specialty sales, marketing and customer support for Amadeus Global Distribution System.
At Amadeus, she was instrumental in the implementation of automation solutions for the cruise industry and numerous other projects.
Promotion Marketing Association
www.pmalink.org, 1 Nov 2009 [cached]
Edie M. Bornstein Vice President, Business Development CARNIVAL CRUISE LINES
Edie Bornstein - Senior VP: ...
www.etravelblackboardasia.com, 16 July 2012 [cached]
Edie Bornstein - Senior VP: Azamara Club Cruises
...
Edie and fianc¨¦e Tom Rodriguez celebrate their engagement aboard Azamara Quest
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Edie joins Rod Stewart on stage in Las Vegas
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Azamara¡¯s senior VP may have just landed in Australia after two long-haul flights, but Edie Bornstein was bright-eyed and keen to chat about cruising, Rod Stewart and following your passion, during her visit to Sydney earlier this year.
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A veteran of the cruise industry, Ms Bornstein has a myriad of roles under her belt including; vice president of business development and strategic partnerships for Carnival Cruise Lines, senior officer for Cunard and Seabourn and vice president of specialty sales for Amadeus before she was appointed vice president of sales and marketing for Azamara in 2009.
e-Travel Blackboard: You¡¯ve got such a varied background in the cruise industry, what is it that drew you to cruise in particular? Edie: Well, that¡¯s a great question.
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Edie: That is another great question.
...
Edie: I read a recent survey that of all the travellers, everybody in the world who goes on vacation, only 1.6 per cent go on cruises.
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Edie: We would like to grow the brand, but currently there¡¯s nothing official. In an ideal world, we would like to have more than the two vessels we have today and then, as a result, we¡¯d be positioned to be able to bring ships to this fantastic market, so time will tell.
e-Travel Blackboard: Who do you consider to be your main competitor? Edie: The boutique hotels around the world. But, having stated that, the consumers and the travel consultants pair us with six cruise brands typically as our ¡°conceived competitors¡±, and they are Regent, Oceania, Silversea, Seabourn, Crystal and Sea Dream.
e-Travel Blackboard: What do you think sets you apart? Why should someone select Azamara above those ¡°conceived competitors¡±? Edie: What sets us apart and makes us different is that key brand differentiator ¡°destination immersion¡±.
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Edie: In America we have the saying, ¡°if it isn¡¯t broken don¡¯t fix it¡±.
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Edie: I do!
...
Edie: Well that¡¯s a good question and I go back to what I was saying about the mother of ten kids trying to pick her favourite, I love everywhere I go, I just love them differently.
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Edie: No, it¡¯s not! I want it to be, but it¡¯s not! Ok, the other thing that I must take...My make up.
e-Travel Blackboard: Name someone famous that you would love to take on a cruise. Edie: Rod Stewart or Russell Crowe.
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