Janet, a WYSK reader from Miami, FL recently contacted Women You Should Know to let us know about Edie Bornstein - Senior Vice President, Sales and Marketing of Azamara Club Cruises.
Janet shared this inspiring story of Edie
, a driven and successful, professional woman who approaches business and life with confidence and the courage of her
Way back in 1990, a young, high-energy woman named Edie Bornstein
walked into the San Francisco offices of Larry Pimentel
for a prearranged meeting, sat down in front of the cruise line president and began a non-stop monologue that lasted more than 10 minutes.
At that time Edie was a VP for Amadeus Global Distribution System where she was instrumental in the implementation of automated solutions for the cruise industry.
had pored over Pimentel
's cruise company's annual brochures endlessly, liked them but had "a lot of solid ideas for improvement," recalls Pimentel, then President, CEO and co-owner of Seabourn Cruise Line
Edie was appointed Vice President of Sales and Marketing for Azamara Club Cruises in September 2009 by President & CEO Larry Pimentel, who joined the line in July 2009.
"I remember that first meeting very well and Edie
and I kept in touch through all those years," he
She is currently the company's Senior Vice President of Sales and Marketing.
Prior to joining Azamara, Edie was Vice President of Business Development and Strategic Partnerships for Carnival Cruise Lines.
was a senior officer at Cunard and Seabourn Cruise Lines
developed profitable strategic plans and led partnerships with organizations including Canyon Ranch Spa
, Veuve Clicquot
, Todd English and more.
And, as related above, still earlier she also served as Vice President of Special Sales of Amadeus.
Today, Edie leads a small, brand-dedicated marketing team and a field sales organization and works closely with the extensive global network of Azamara Club Cruises' parent Royal Caribbean Cruise Ltd. (RCL) outside of North America.
life's passions as family, friends and community charities.
weighs in with other defining words for Edie Bornstein
: "positive, confident, energetic, professional, tough but loving and kind-hearted."
adds a closing note, "It is better to dare to fail than fail to dare."