Eda Ruddock - Director of Leisure Sales, North America
Director of Sales - North America
career working for the Jamaica Tourist Board
and later joined Visit Florida
the official tourism marketing arm of the State, as Sales Manager overseeing the Leisure Travel Segment
based in Canada. As Sales and Marketing Director at EFC Marketing
, a renowned , tourism marketing company in Canada based in Toronto she
became an industry icon selling, representing and marketing destinations, hotels and attractions to the entire Canadian Tourism industry.
Eda was then recruited by Palm Beach Convention and Visitor's Bureau and represented Palm Beach County in Canada, until assuming the Director of Leisure Sales, North America role based out of the CVB's Palm Beach offices.