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This profile was last updated on 6/19/04  and contains information from public web pages.
 
Background

Employment History

9 Total References
Web References
: sportiva.com
www.sportiva.com, 19 June 2004 [cached]
Ed Sampson, No. Cal. Sales
August 2000 Editorial
www.outdoorbiz.com, 1 Aug 2000 [cached]
Before The North Face bought La Sportiva in 1998 , Ed Sampson , Colin Lanz and Heinz Mariacher , the principles of La Sportiva , reacquired the distributorship in early June under the name La Sportiva North America.
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Ed Sampson , president and CEO of La Sportiva , says the company is working hard to get back to its roots.Did we lose some shelf space.Yes , with some dealers.When we were owned by The North Face , we did not have reps that were dedicated only to La Sportiva , so we lost some momentum , says Sampson.At the same time , we also got the brand in other places..
La Sportiva has been able to reestablish some lost relations with retailers.Neptune Mountaineering in Boulder , Colo.-once the largest La Sportiva dealer in the country-officially rekindled its relationship with La Sportiva in June.
For the climbing market , the resurgence of La Sportiva means more competition for shelf space in retail shops.
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We've been hearing that dealers still see the price-point category as the strongest , but the consumer is now looking for a high-quality product and that plays well for us , says Sampson.In addition to the Merak , La Sportiva offers the Cliff at $99 retail and the Focus at $125 retail.
Other news from La Sportiva is the introduction of a light-hiking line of footwear that follows closely on the launch of the Boulder approach shoe , which Sampson says just debuted positively at retail.
The brand will introduce the mid-cut Stratos , an approach shoe with sticky rubber , at $95.The new Energy light hiker ( Suggested Retail , $75 ) will be introduced with seven other models of light hiking footwear , ranging in price up to $150.
Meet Scarpa's Dominatrix.Sales of Scarpa rock shoes , distributed by Black Diamond , are continually picking up , says Black Diamond's Bercaw.He says that this past year Scarpa saw its best sales figures since 1995.
Short news...7/7/03
www.sportstrend.com [cached]
After 11 years, Ed Sampson, president of La Sportiva N.A., will be stepping down from his post and will return to his roots as the company's Northern California sales representative.Colin Lantz, who has worked side by side with Sampson since '92 as GM of the company, will be taking over the helm of La Sportiva as the new president.
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Sampson is eager to reconnect with his mountain specialty shop roots and climbing friends in Northern California and to have more free time outdoors.Sampson began his tenure with La Sportiva 14 years ago.
Ralph "Doc" DesRoches, 86, died peacefully on June 30 at his home on Clearwater Lake in Industry, ME.He was born in '16 in Mexico, ME. During World War II, Des Roches served in the 10th Mountain Division, training ski troops at Camp Hale, CO, and Lake Placid, NY.In '46, Doc married Yvonne ?Toby?Stone and taught her how to ski, and they worked side-by-side in ski area management at Laurel Mountain Slopes in Ligonier, PA, from '46-'63, where he was ski school director, mountain manager and ultimately president and CEO, while Toby taught skiing and raised four children.From '63-'81, DesRoches served as EVP and CEO of Ski Industries America (now SnowSports Industries America), the national trade association of manufacturers, importers and distributors of consumer ski products, again with Toby working by his side.
Short News...6/26/03
www.sportstrend.com [cached]
After 11 years, Ed Sampson, president of La Sportiva N.A., will be stepping down from his post and will return to his roots as the company's Northern California sales representative.Colin Lantz, who has worked side by side with Sampson since 1992 as general manager of the company, will be taking over the helm of La Sportiva N.A., as the new president.
OBMN - September 2001
www.outdoorretailer.org, 1 Sept 1999 [cached]
"Our whole reason for being is to improve American Alpinism," said Ed Sampson, president and chief executive officer of La Sportiva."This shoe helps you go fast, weighs only a pound, is super low-profile and will get you from point A to point B in minimal time."
The Superfly is so low-profile that it can fit into a small hydration system.
In paddlesports, the debut of Liquidlogic showed the market still has room for a new kayak brand.Liquidlogic introduced nine boats at the show spanning the whitewater, creek boating and "Trekreation" (kayak touring) categories.
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