Ed Pepe, president of Robinson Tape & Label Inc. in Branford, says he noticed a significant slowdown in customer orders a full year before anyone started using the
Having been through economic hard times before, Pepe
knew what to expect - and he
immediately swung into action.
"I realized what our customers were going to want and need to survive, so I started making some improvements," says Pepe
also reinvented his
company by forming deeper partnerships with clients, many of whom soon needed help just to stay in business themselves.
"We service a lot of industries that were struggling - medical devices, food, manufacturing - and we adopted a lot of things designed to help them survive.
We became a very close partner with a lot of companies that really needed help while they were reinventing themselves," Pepe
The company has 17 employees, a number that has not changed, but sales have grown 10 percent a year for the past three years and now exceed $4 million annually, according to Pepe
Robinson Tape & Label
also expanded into new markets.
For instance, the company began marketing to medical-device makers about two years ago, investing in an enhanced quality-control system in order to qualify as an approved vendor.
Finally, the company expanded its geographic reach.
"We started knocking on doors in Massachusetts and Rhode Island more aggressively, and we enhanced our website and started doing business over the Internet all over the country," Pepe