Executive Vice President, Account Management & Media Partnerships
Ed McCarrick, Executive VP, Account Management & Media Partnerships, ICON International
Thus began Ed McCarrick's
Mr. McCarrick started out as a trainee in the corporate sales and marketing group at Time Inc. and continued to build a long and distinguished 35-year career, eventually retiring as president and worldwide publisher of Time Group.
helped steer the legendary property through the online explosion, guiding it through the early 2000s, during which it not only survived the Internet bubble but prospered, ultimately named the number one brand in publishing by Advertising Age.
So what does McCarrick
do every day at ICON?
"Actually, that's an interesting question," he
"There's no formula to our business.
Everyone's focus is on working with and servicing all of our customers' needs.
I guess my job is to make sure the product we deliver is always best in class.
Every Sunday night, I sit down and think, 'What do we want to accomplish this week and how can we make sure every client meeting is a good use of their time and ours?' We get only a short time to explain how the things we do can benefit our clients financially, so we have to get it right every time."
McCarrick got his first exposure to corporate barterThe creation of value by exchanging a client's unwanted or undervalued asset for the promise to purchase over a period of time from the corporate-barter company a defined set of goods and/or services, called fulfillment. (Sometimes mistakenly referred to as Corporate Trade.) during his work with Time, Inc.