Heroes of the Revolution: Dustin Cole
We kick off this feature with a tribute to Dustin Cole, founder and president of Attorneys Master Class, a Florida-based firm devoted to helping lawyers regain control of their practices.
Dustin's laser-like focus is on teaching lawyers to "be of value" to their clients - a deceptively simple concept.
Four years ago, I was looking for ways to grow my practice and improve my marketing abilities.
I went to Dustin Cole's
seminar at the Massachusetts Bar Association
with more than a little skepticism.
I mean, this guy's not a lawyer, and his
background was in radio and television.
What can he
Was I ever wrong.
Instead of a know-it-all consultant looking to prey off lawyers' insecurities, I found a kindred spirit who shared many of the ideas I had about running a law firm like a real business. (Very few law firms do that.) After a one-hour phone-session trial, I decided that my firm would benefit from working with Attorneys MasterClass
It turned out to be a smart investment.
Talk about ROI: in the year after I started working with Dustin
, our firm's revenue increased 26% over the previous year.
Over the past four years, our revenue has nearly tripled.
More importantly, my coaching sessions with Dustin
changed the way I think about marketing and management strategy.
Hiring Dustin Cole
was the single-best marketing and practice-management decision I've made since starting my firm.
Any law firm - big or small - will benefit from the advice and guidance that Dustin
and Attorneys MasterClass
tend to resist taking advice from others.
I certainly have.
But Dustin Cole understands lawyers, and clients, and being a trusted advisor.
As lawyers, we could all use more practice listening.