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This profile was last updated on 11/5/14  and contains information from public web pages and contributions from the ZoomInfo community.

General Manager

The Quarry Golf Club
444 East Basse Road
San Antonio , Texas 78209
United States

Company Description: The Quarry Golf Club is the premier location for your San Antonio golf outing, event or tournament. Our experienced Staff has managed thousands of events over the...   more

Employment History

  • Partner
    Bluecooper Commercial Services
26 Total References
Web References
About the Quarry Golf Club - The Quarry Golf Course - San Antonio Golf Courses, 10 Oct 2014 [cached]
Dustin Burell General Manager
The Quarry Restaurant & Terrace Overlook | Contact Us, 10 Oct 2014 [cached]
Dustin Burell General Manager 210.824.4500 ext. 202
Southern Texas PGA - Board of Directors, 12 Feb 2013 [cached]
Dustin Burell The Quarry Golf Course, San Antonio PGA DISTRICT 12 DIRECTOR
The Quarry Golf Course - San Antonio Golf Courses, 23 Jan 2010 [cached]
Dustin Burell General Manager 210.824.4500
Club & Resort Business » Management, 8 Jan 2013 [cached]
When Dustin Burell, General Manager of The Quarry Golf Club in San Antonio, read an article about a Las Vegas golf course that based its tee-time prices on the airline industry’s model of the sale of available plane seats, he decided to export the plan to the Lone Star State. Six months after implementing the system at his upscale daily-fee course, Burell endorses it with no reservations.
And for good reason. While the number of golfers has remained the same (in the 36,000-40,000 annual round range), The Quarry GC has seen a 25 percent increase in the average rate per player since the beginning of the year, Burell reports, and a 21 percent increase overall. “It’s a constant supply-and-demand battle, but we watch peak times to get higher rates, without affecting player count,†he explains.
Burell says about 35 percent of tee times are reserved online.
And while the article on the Las Vegas course may have sparked the idea, Burell and Kyle Cole, managing partner and one of the course owners, researched two decades of historical data and tracked the schedule of event traffic in San Antonio, a top tourist destination in the country, for about six months before implementing the system in January.
According to Burell, the golf course, despite its appeal of a Keith Foster design with a back nine that dives in and out of a 100-year-old quarry pit, saw a 15 percent decrease in rounds in 2008 and 2009. The numbers did not improve in 2010.
"It's like fishing where the fish are," Dustin Burell, General Manager, The Quarry GC said.
“We backed off golf course maintenance, etc., to save money,†says Burell.
The reaction has been just as positive since the new tee-time pricing system, which Burell says was implemented through the club’s existing point-of-sale program, has been in effect.
“The golfers understand we have a product that’s in demand,†he says. “[The pricing system] takes time and energyâ€"but it’s producing results that are significant.â€
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