Doug Montgomery, operations manager for the Grand Rapids-based country radio station WBCT-FM (93.7) that puts on the country music festival, said more than 70,000 people attended each day of the two-day concert at the U.S. 131 Motorsports Park in Martin.
thinks that ranks as the highest attendance in the event's 21-year history.
Organizers attribute the large turnout to the appealing lineup of performers and ideal weather.
But the influx of people -- more than organizers anticipated -- caused some problems and, as he
does each year, Montgomery
exploring many options to improve the experience.
"Everything is on the table every year," he
That includes a change of venue, Montgomery
The traffic backups and limited parking need to be addressed, he
The Birthday Bash has been held at the U.S. 131 Motorsports Park in Martin since 2010.
It was moved there from the Ionia County Fairgrounds after flooding left more than 1,000 vehicles stranded on the site for days after the 2009 festival.
"If we stay at the present venue, we'll definitely have to do shuttle buses," Montgomery
On prospects that the B-93 Birthday Bash change locations next year, Montgomery
said: "I would hope we don't have to, but everything is possible.
We are looking at all kinds of options."