Doug LeiberThe Temecula Valley News :: Leiber recognized for contributions to Temecula Valley tourism
recognized for contributions to Temecula Valley tourism
...Temecula Valley Convention & Visitors Bureau has recognized Doug Leiber, general manager of Temecula Creek Inn, for his unmatched leadership and efforts in taking tourism in the Temecula Valley to the next level.
At the bureau's annual meeting at the Old Town Temecula Community Theater, Leiber
was given the Miiyu Yam Award, named in honor of the Pechanga Resort & Casino and the Pechanga Development Corporation
for their support in helping to foster tourism development.Miiyu Yam means "Welcome All" in the LuiseÃ±o language."We honor Doug Leiber for all his outstanding contributions to the tourism industry in the Temecula Valley and to our community," said Kimberly Adams, executive director of the Temecula Valley Convention & Visitors Bureau.
In particular, Leiber
was recognized for his
commitment and support of the Tourism Improvement District, which has allowed the bureau to be the first in Inland Southern California to use a marketing assessment fee rather than taxpayer money to market the region.
...Leiber also played an important role in helping to develop a strategic marketing plan that will serve as the blueprint for the bureau's efforts to brand and market the Temecula Valley as a rich and diverse tourist destination.
Earlier this year, the Board of Directors of the Temecula Valley Convention & Visitors Bureau
approved the marketing plan, which is projected to boost revenue at area hotels and motels by $4.7 million over the next five years. Leiber, a Temecula resident and 20-year veteran of the hospitality business, was first chairman of the bureau.He currently is vice chairman. Active in the community, he also is a member of the Murrieta Temecula Group and is a past board member of the San Diego North Convention & Visitors Bureau and the American Institute of Food & Wine.
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recognized for contributions to Temecula Valley tourism"