Glenn Morelli, Old Glory president and Saybrook Capital Group majority partner, announced today the hiring of interactive marketing strategist and visionary Doug Kneeland to head his Internet marketing group.
experiences date back to the pre world-wide-web internet and span clients ranging from Fortune 500 to small businesses.
has strong focus on the integration of Internet with traditional direct marketing strategies.
As Director of Business Development for CheckerBee Publishing
, a multimillion dollar entertainment publishing company, Doug's Internet marketing campaigns resulted in a 700% increase in CheckerBee's
online sales channel.
also collaborated with CheckerBee's client, Hallmark Inc.
to consult in the construction of their eBizMix gift industry B2B portal.
Mr. Kneeland has also held key Business Development positions with Classifed Ventures, an online arm of the nation's newspaper industry where he helped found Auctions.com an early major competitor of Ebay.
is a veteran of Frognet.com, an award winning interactive agency based in Norwalk, Connecticut that created enterprise level applications for email marketing, content management, e-commerce, and e-learning.
"I am pleased to be apart of a true multi-channel company experiencing such explosive growth", states Kneeland.
"Old Glory continues to break new ground in the integration of catalog, brick and mortar, and Internet based direct marketing.
By combining bleeding-edge technologies combined with best-practice database marketing strategies, Old Glory is creating new models for customer relationship management and retail direct sales" added Kneeland