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Mr. Douglas Busk

Global Group Director - Digital Communications and Social Media

The Coca-Cola Company

Direct Phone: (404) ***-****       

Email: d***@***.com

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The Coca-Cola Company

One Coca Cola Plaza

Atlanta, Georgia 30313

United States

Company Description

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-doll ... more

Find other employees at this company (48,266)

Background Information

Employment History

VP-Product Marketing, North America

SpinVox Ltd

VP-Digital Lifestyle

Amdocs Limited

Director of Connections Innovation



Vice President, Industry Relations
Verizon Wireless

Multiple Board and Committee Leadership Positions
Mobile Marketing Association Inc



Political Science

Emory University

Web References (192 Total References)

Coca-Cola Journey´┐Ż Takes Storytelling on the Road | Business Wire [cached]

"Through Coca-Cola Journey, we've been able to identify and share stories about the incredible people and communities who have shaped our Company's and brands' place in American history," said Doug Busk, Group Director, Social & Digital Communications, The Coca-Cola Company.

Doug ... [cached]

Doug Busk

Doug Busk
Global Group Director, Digital Communications & Social Media, The Coca-Cola Company
Doug Busk
Doug Busk
Global Group Director, Digital Communications & Social Media, The Coca-Cola Company

In 2015 ClickZ interviewed Doug ... [cached]

In 2015 ClickZ interviewed Doug Busk, group director, digital communications and social media specialist at Coca-Cola. In the interview, Doug said that the company has always tried to bridge the gap between great storytelling and traditional marketing.

He said that his company has been successful at bringing transparency and authenticity to its audiences in order to inform, entertain, and change minds. He also adds that through a content first marketing approach, Coca-Cola has been able to amplify real-time moments to drive engagement and revenues.

Forthcoming content | Henry Stewart Publications [cached]

Doug Busk, Group Director, Digital Communications & Social Media, The Coca-Cola Company

Douglas Busk, Global ... [cached]

Douglas Busk, Global Group Director, Digital Communications & Social Media, The Coca-Cola Company

With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company's corporate social media channels; and leading the development and execution of digital training and capability-building worldwide.
Previously, as director of Connections Innovation at Coke, Doug led a global effort to empower the company's global marketing community to engage consumers in real time. In 2013, he spearheaded the creation and launch of the HUB Network, Coca-Cola's global social listening, analysis and engagement platform, connecting and harmonizing the real-time work of more than 2,000 social media marketers worldwide.
Before joining Coca-Cola, Doug held business development and product marketing executive roles with Amdocs and SinglePoint. During the 2008 presidential election cycle, he served as outside strategic advisor to the Obama campaign's landmark mobile efforts.

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