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2016-10-06T00:00:00.000Z

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Mr. Douglas Busk

Global Group Director - Digital Communications and Social Media

The Coca-Cola Company

Direct Phone: (404) ***-****       

Email: d***@***.com

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The Coca-Cola Company

One Coca Cola Plaza

Atlanta, Georgia 30313

United States

Company Description

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 20 billion-doll ... more

Find other employees at this company (49,357)

Background Information

Employment History

Vice President of Industry Relations

SinglePoint Inc

Business Development and Product Management Leadership Roles

Amdocs Limited

Senior Manager - Third Party Revenue

Cingular Wireless LLC

EVP-Mobile Strategy and Business Development

Whoop, Inc

Manager - CIMStudio

CIMedia

Affiliations

Board of Advisors Member
DOTGO

Member
Membership Organizations

Member
Cellular Telecommunications & Internet Association

Member
Other Industry Organizations

Member, Steering Committee
The dotMobi Advisory Group

Multiple Board and Committee Leadership Positions
Mobile Marketing Association Inc

Team Manager and Member of Public Relations Account Teams
Alexander Communications

Education

BA

Political Science

Emory University

Web References (147 Total References)


Doug Busk of The Coca-Cola Company to Keynote PR News' Social Media Conference on Oct. 20 in New York | Business Wire

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Doug Busk of The Coca-Cola Company to Keynote PR News' Social Media Conference on Oct. 20 in New York

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NEW YORK--(BUSINESS WIRE)--Doug Busk, Group Director, digital communications & social media, corporate communications, for The Coca-Cola Company, will discuss his company's use of brand journalism to connect with and hold the attention of consumers at PR News' Social Media Conference, which will be held at New York's Marriott Marquis on Oct. 20, 2016. Advance Rates end tomorrow, Oct. 7.
For several years now, brands have aspired to produce content that's timely, useful, entertaining and share-worthy across multiple platforms. Several brands have notably succeeded at brand journalism and brand storytelling, but Coca-Cola, with Journey, its digital magazine and owned media channel, has managed to make its success at brand journalism a media story in itself.
In his keynote presentation at PR News' Oct. 20 Social Media Conference, Busk will discuss how Coca-Cola uses Journey to humanize the company and build corporate trust, how the Journey team measures the success of its content and how communicators can apply the lessons the Journey team has learned to their own brand journalism initiatives.
"While we are forever learning from our readers at Journey, we believe all brands can benefit from digital storytelling," Busk tells PR News. At the Social Media Conference, Busk hopes to learn about his peers' own brand storytelling efforts. "We hope attendees will gain a new understanding for our flavor of brand journalism and collaborate with us to share their storytelling best practices."
In addition to Doug Busk of Coca-Cola, speakers from IBM, Dunkin' Brands, Casper, Pacific Northwest National Laboratory, Fuse Media, Ogilvy, Affect, Shutterstock, Kickstarter, CFA Institute, Vanguard, American Chemical Society, D S Simon Media, National Audubon Society, Viacom, SAP and MWW Group will be featured at PR News' Social Media Conference in New York on Oct. 20. View the complete speaker list and conference agenda.
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Coca-Cola's Doug Busk will keynote PR News' Social Media Conference on Oct. 20 in NY.


Coca-Cola Journey� Takes Storytelling on the Road | Business Wire

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"Through Coca-Cola Journey, we've been able to identify and share stories about the incredible people and communities who have shaped our Company's and brands' place in American history," said Doug Busk, Group Director, Social & Digital Communications, The Coca-Cola Company.


Coca-Cola Journey� Takes Storytelling on the Road | Business Wire

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"Through Coca-Cola Journey, we've been able to identify and share stories about the incredible people and communities who have shaped our Company's and brands' place in American history," said Doug Busk, Group Director, Social & Digital Communications, The Coca-Cola Company.


Doug ...

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Doug Busk

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Doug Busk
Global Group Director, Digital Communications & Social Media, The Coca-Cola Company
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Doug Busk
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Doug Busk
Global Group Director, Digital Communications & Social Media, The Coca-Cola Company


Doug Busk – WOMMA SUMMIT 2015

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Doug Busk | dougbusk Doug Busk - WOMMA SUMMIT 2015

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Doug Busk Global Group Director, Digital Communications & Social Media, The Coca-Cola Company
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Doug Busk Global Group Director, Digital Communications & Social Media, The Coca-Cola Company
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With more than 15 years of leadership experience in mobile and social media, Doug Busk brings a diverse background to his role as Group Director of Digital Communications & Social Media at The Coca-Cola Company. His responsibilities include overseeing the evolution and international expansion of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms; driving strategic growth of the company's corporate social media channels; and leading the development and execution of digital training and capability-building worldwide.
All sessions by Doug Busk

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