Donna Josephson Joins McAlister's Deli as Vice President of Marketing
Posted on 09 August 2012.
Tags: Donna Josephson
, Frank Paci, McAlister's Deli
, McAlister's Deli expansion, McAlister's Deli franchise, McAlister's Deli franchise development, McAlister's Deli menu, McAlister's Deli Vice President of Marketing, restaurant, restaurant design, restaurant franchise, restaurants
McAlister's Deli, a leading fast casual restaurant, announces that Donna Josephson has joined the company as vice president of marketing.
brings to McAlister's
more than 20 years of restaurant marketing experience and has been instrumental in developing and implementing innovative customer and franchisee marketing programs throughout her
"Donna brings a wealth of experience with brand marketing programs on a national and regional level and in supporting franchisees with local marketing initiatives," said McAlister's Deli President and CEO Frank Paci.
Most recently, Josephson served as regional marketing director for The Wendy's Company, Inc., where she was responsible for marketing at over 1,700 franchise and company restaurants, spearheading local media planning and product testing as well as building franchise and operations partnerships.
In 2011, she
won the R. David Thomas Outstanding Management Award that recognized her
efforts to support operations.
Josephson's experience also includes serving in a variety of marketing roles at Applebee's International, Inc. where she helped launch the brand's Carside To Go and Weight Watcher's programs.
Early in her career, she worked at Chick-fil-A, pioneering some of their local marketing programs.
"I am thrilled to be joining such an exciting growth brand as McAlister's Deli
," said Josephson
"I look forward to working with the dedicated McAlister's
team and the strong network of franchisees as we continue to grow the brand together."
Josephson holds both a Bachelor of Science degree and an MBA in Business Management from Ball State University in Muncie, Ind.