Donna Josephson, Executive Director Field Marketing, Applebees International, Inc.
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This profile was last updated on 6/18/13 and contains information from public web pages and contributions from the ZoomInfo community.
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Ms Donna Josephson

Wrong Ms Donna Josephson?

Executive Director Field Marketin...

Local Address: Overland Park, Kansas, United States
Applebees International, Inc.
 
Background

Education

  • MBA , Management
    Ball State University
15 Total References
Web References
Restaurant Design | Restaurant Magazine
www.restaurantmagazine.com, 18 June 2013 [cached]
Donna Josephson Joins McAlister's Deli as Vice President of Marketing
Posted on 09 August 2012. Tags: Donna Josephson, Frank Paci, McAlister's Deli, McAlister's Deli expansion, McAlister's Deli franchise, McAlister's Deli franchise development, McAlister's Deli menu, McAlister's Deli Vice President of Marketing, restaurant, restaurant design, restaurant franchise, restaurants
...
McAlister's Deli, a leading fast casual restaurant, announces that Donna Josephson has joined the company as vice president of marketing. She brings to McAlister's more than 20 years of restaurant marketing experience and has been instrumental in developing and implementing innovative customer and franchisee marketing programs throughout her career.
"Donna brings a wealth of experience with brand marketing programs on a national and regional level and in supporting franchisees with local marketing initiatives," said McAlister's Deli President and CEO Frank Paci.
...
Most recently, Josephson served as regional marketing director for The Wendy's Company, Inc., where she was responsible for marketing at over 1,700 franchise and company restaurants, spearheading local media planning and product testing as well as building franchise and operations partnerships. In 2011, she won the R. David Thomas Outstanding Management Award that recognized her efforts to support operations. Josephson's experience also includes serving in a variety of marketing roles at Applebee's International, Inc. where she helped launch the brand's Carside To Go and Weight Watcher's programs. Early in her career, she worked at Chick-fil-A, pioneering some of their local marketing programs.
"I am thrilled to be joining such an exciting growth brand as McAlister's Deli," said Josephson. "I look forward to working with the dedicated McAlister's team and the strong network of franchisees as we continue to grow the brand together."
Josephson holds both a Bachelor of Science degree and an MBA in Business Management from Ball State University in Muncie, Ind.
Donna Josephson Joins ...
www.restaurantnews.com, 9 Aug 2012 [cached]
Donna Josephson Joins McAlister's Deli as Vice President of Marketing Thursday, August 9th, 2012 at 4:31 pm
Donna Josephson Joins McAlister's Deli as Vice President of Marketing
...
Donna Josephson Joins McAlister's Deli as Vice President of Marketing
Donna Josephson Joins McAlister's Deli as Vice President of Marketing
Ridgeland, MS (RestaurantNews.com) McAlister's Deli, a leading fast casual restaurant, announces that Donna Josephson has joined the company as vice president of marketing. She brings to McAlister's more than 20 years of restaurant marketing experience and has been instrumental in developing and implementing innovative customer and franchisee marketing programs throughout her career.
"Donna brings a wealth of experience with brand marketing programs on a national and regional level and in supporting franchisees with local marketing initiatives," said McAlister's Deli President and CEO Frank Paci.
...
Most recently, Josephson served as regional marketing director for The Wendy's Company, Inc., where she was responsible for marketing at over 1,700 franchise and company restaurants, spearheading local media planning and product testing as well as building franchise and operations partnerships. In 2011, she won the R. David Thomas Outstanding Management Award that recognized her efforts to support operations. Josephson's experience also includes serving in a variety of marketing roles at Applebee's International, Inc. where she helped launch the brand's Carside To Go and Weight Watcher's programs. Early in her career, she worked at Chick-fil-A, pioneering some of their local marketing programs.
"I am thrilled to be joining such an exciting growth brand as McAlister's Deli," said Josephson. "I look forward to working with the dedicated McAlister's team and the strong network of franchisees as we continue to grow the brand together."
Josephson holds both a Bachelor of Science degree and an MBA in Business Management from Ball State University in Muncie, Ind.
TV Week
www.tvweek.com, 5 Feb 2007 [cached]
"Of course we'd like to see the ratings a bit higher, but really there's not been a down side to the integration that we've seen," said Donna Josephson, executive director of field marketing for Applebee's.
The company hasn't gotten back formal research on the effectiveness of the integration deal, but the restaurant chain's employees get reminders to tune in and they're proud of the show and the way the restaurant is depicted, she said.
Ms. Josephson declined to say how much Applebee's has paid for its season-long commitment to the show.
...
Ms. Josephson has concerns about the continuing effectiveness of commercials.
"One of the reasons we took on this partnership is because with traditional viewing patterns changing, we need to find new creative venues to catch viewers' attention and we thought this was an excellent way to do that," she said.
"Of course we'd like to see ...
www.itvx.com, 24 Aug 2006 [cached]
"Of course we'd like to see the ratings a bit higher, but really there's not been a down side to the integration that we've seen," said Donna Josephson, executive director of field marketing for Applebee's.The company hasn't gotten back formal research on the effectiveness of the integration deal, but the restaurant chain's employees get reminders to tune in and they're proud of the show and the way the restaurant is depicted, she said.Ms. Josephson declined to say how much Applebee's has paid for its season-long commitment to the show.
...
Ms. Josephson has concerns about the continuing effectiveness of commercials."One of the reasons we took on this partnership is because with traditional viewing patterns changing, we need to find new creative venues to catch viewers' attention and we thought this was an excellent way to do that," she said.
We wanted to expand on the ...
www.restaurantnews.com, 5 May 2014 [cached]
We wanted to expand on the popularity of our Big Bold Sandwiches and the new Cheesesteak is McAlister's take on an American regional favorite," said McAlister's Deli VP of Marketing Donna Josephson.
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