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This profile was last updated on 7/14/2017 and contains contributions from the  Zoominfo Community.

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Wrong Donna Josephson?

Donna Josephson

Chief Marketing Officer

Fazoli

HQ Phone:  (859) 268-1668

Email: d***@***.com

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I agree to the Terms of Service and Privacy Policy. I understand that I will receive a subscription to ZoomInfo Community Edition at no charge in exchange for downloading and installing the ZoomInfo Contact Contributor utility which, among other features, involves sharing my business contacts as well as headers and signature blocks from emails that I receive.

Fazoli

2470 Palumbo Dr

Lexington, Kentucky,40509

United States

Company Description

Fazoli's is a privately owned company. Where are Fazoli's restaurants located? Fazoli's is expanding across America and currently operates approximately 217 restaurants in 26 states. Use our convenient Fazoli's Locator to find a Fazoli's near you. What i...more

Background Information

Employment History

Chief Marketing Officer

McAlister's Deli


Executive Director of Field Marketing

Applebee's IP LLC


Vice President of Marketing

Donna Josephson


Web References(57 Total References)


www.foodequipmentnews.com

"We know our guests crave Fazoli's and as the holiday season approaches, we wanted to provide them with even more menu items and greater convenience to help take the stress out of planning," said Donna Josephson, Chief Marketing Officer of Fazoli's.


www.prnewswire.com [cached]

"We know our guests crave Fazoli's and as the holiday season approaches, we wanted to provide them with even more menu items and greater convenience to help take the stress out of planning," said Donna Josephson, chief marketing officer of Fazoli's.


www.cmocouncil.org [cached]

Donna Josephson
Donna Josephson is Fazoli's new chief marketing officer, a position she previously held at the 351-unit McAlister's Deli. Josephson brings over 20 years of progressive brand management and marketing leadership with iconic restaurant brands, such as Wendy's, Applebee's and Chick-fil-A.


ownafazolis.com

Donna Josephson, CMO of Fazoli's, recently sat down with Kerry Pipes of Franchise Update to dish the scoop on her cross-functional marketing strategies for the brand.


ownafazolis.com

Donna Josephson, CMO of Fazoli's, recently sat down with Kerry Pipes of Franchise Update to dish the scoop on her cross-functional
Donna Josephson | Fazoli's Franchise marketing strategies for the brand. Let's take a look at what she had to say! First, a bit of background on one of the latest additions to the Fazoli's team, Donna Josephson. While she may be semi-new to the Fazoli's family, she's certainly a seasoned franchise executive in the industry. Her long-standing career in the fast casual realm includes heading up marketing initiatives for well-known brands like McAlister's Deli, Wendy's, Applebee's and Chick-fil-A. With so much experience under her belt, it's no wonder the Fazoli's team scooped her up to tackle marketing strategies to ramp up growth across its 220 units and counting this year! Good Marketing Takes Teamwork As CMO, Donna believes strongly in a cross-functional marketing model. This model has proven successful for Donna in her past endeavors, and she has no doubt that following it through with the Fazoli's franchise system will yield excellent results. After all, a brand's marketing initiatives have the ability to significantly affect performance and build brand loyalty when executed correctly across all channels. Good Research is a Major Key Donna is responsible for all brand strategy and brand management efforts, which includes research, development and menu innovation. Her team is charged with the responsibility of driving sales for each Fazoli's location, so it's important that they're able to utilize technology to effectively track and determine consumer wants and needs in each specific market. "Technology has enabled marketers to have more information in regard to consumer behavior than we have ever had. Interpreting that data to create products and meaningful experiences that meet our guests' needs and increase demand for Fazoli's is key." Specifically, Donna pointed to the importance of "[understanding] the guests' journey as they interact with [the] brand. The goal is to use research data to create unique products that fill consumers' needs and encourage both trial and repeat business across all locations, but that's not all. (Here's where that cross-functional strategy comes into play!) As CMO, Donna is also responsible for ensuring that each department is on the same page with regards to advertising, development and delivery. That way, they can "ensure the guest experience is brought to life in a meaningful way." Are you interested in franchising with Fazoli's and helping Donna and the franchising team help the guest experience come alive in your local market?


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