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This profile was last updated on 12/20/14  and contains information from public web pages and contributions from the ZoomInfo community.

Mr. Don Schulte

Wrong Don Schulte?

Director of Business Development

Phone: (714) ***-**** ext. ****  
Email: d***@***.com
Local Address:  Huntington Beach , California , United States
The Active Network Inc
10182 Telesis Court, Suite 100
San Diego , California 92121
United States

Company Description: ACTIVE Network® is the global leader in Activity and Participant Management™ and data solutions powering over 47,000 customers worldwide with SaaS technology that...   more

Employment History

34 Total References
Web References
The Active Network Acquires Public Enterprise Group, 4 April 2005 [cached]
"We're excited to offer our current clients the benefits that Active provides, as well as bring our same successes to cities, counties and state governments nationwide," said Don Schulte, president, Public Enterprise Group.
City, schools look for the ‘real thing’, 9 Aug 2002 [cached]
Many cities - San Diego, Long Beach and Garden Grove, to name a few - are turning to nontraditional sources of revenue such as corporate sponsorship, said Don Schulte, who brokered the deal between Huntington Beach and Coca-Cola Bottling Co. of Southern California.Schulte said the corporate sponsors get the positive exposure they crave and cities make money without raising taxes.
Also, swimsuit and carmakers give free wares to county lifeguards for displaying the companies' logos.The county Department of Beaches and Harbors gets revenue for allowing companies to advertise on beach trash cans.
In an era where every sports venue carries a corporate name, some residents might worry that the Civic Center buildings might be renamed "Coke is it" City Hall or "Vanilla Coke" Cultural Arts Center.Schulte said not to worry about over-commercialism.
"Cities don't have to agree to anything they don't want to agree to," he said.
Schulte, founder and CEO of Public Enterprise Group, said cities have unlimited marketability.He is now working with Huntington Beach to develop an "official city credit card" with a bank partner.
Cities have endless marketing potential - think, official automobile, official airline, etc. - schools are more limited, Schulte said.
And while these exclusive beverage agreements were once embraced by school districts eager to pad their thin coffers with corporate dollars, the deals seem to be falling out of favor.The Center for the Analysis of Commercialism in Education in Milwaukee, Wis., found that such exclusive contracts were down 16 percent in the year 2000.Many districts were simply reluctant to give the appearance of pushing soda consumption on kids, the study found.
The Port Authority of New York and New Jersey Selects Municipal Marketing Team to Maximize Revenue, Brand Exposure and the Commuter Experience, 13 Sept 2005 [cached]
"We're enhancing existing static advertising with a new media and promotional network that delivers messages to consumers in very unique ways, creating immediate interaction between brands and consumers," added Don Schulte, principal, Active Public Enterprise Group.
For more information, visit or contact Don Schulte at 714-374-3330.
Bridge may seek corporate sponsors / Companies could install signs near, not on, landmark, 16 Nov 2006 [cached]
Don Schulte, president of Active Public Enterprise, a firm that specializes in forging sponsorship deals between private companies and public entities, said winning public approval of such sponsorships can sometimes be a tough sell.
"There's a tremendous sensitivity needed when it comes to packaging these assets," Schulte said."It's a chance to take civic assets and turn them into marketing partners instead of simply vendors. ...If I were a Cisco or any such company and I tried to put my name on the bridge, the public would dispute that, and I'd be paying good money for people to be mad at me.You can't sell the name of a bridge, but you can celebrate the bridge."Schulte's group is in talks with the New York Port Authority about a similar sponsorship of the George Washington Bridge, and companies like BMW are possible suitors.
Active Community Solutions | Activation 2006 User Conference | Sessions, 30 Nov 2004 [cached]
Presenter: Don SchulteProduct: All
Don Schulte, Chief Operating Officer of Active Public Enterprise Group, will introduce the non-traditional marketing solutions his team offers to cities, counties, educational and school systems, and other community agencies throughout North America.
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