"When bands are trying to get record deals, they sometimes give up what is real and what is authentic, to try to achieve that mass popular appeal in the market places, says Don Lichterman, the head of Sunset Records, "these guys (Chosen View) have hefty songs, with great avenues and serious color, that it's amazing that we get to work this debut CD.
(Don) Lichterman goes onto say about the band, "this is the type of band that will be working making music for decades."
His music is amazing and his new material is the best music he has done to date," says Don Lichterman, the head of Tropical / Sunset Records.
Lichterman (Don) goes onto say that he picked up the Forgotten Man CD and then added four (4) brand new songs recorded by the legendary reggae artist.
Lichterman says, "the one thing he will get at Tropical is paid for his work and the way we structured this deal is that he will get paid day one (so to speak) for that work.
Lichterman then goes onto to say that "sales today, mean nothing to me" because he "expects" that eventually, "every artist at Sunset will be multi platinum status and the last couple years have been a complete set up for the rest of our lives."
And, Lichterman embraced the model for the independent reggae musician.
Don Lichterman (born December 21, 1964) is an American book author and novelist, record label executive, music producer, theatrical producer, music historian and activist.
Lichterman is best known for starting Sunset Recordings in 2007 (which by 2011 has grown to include 19 record labels and entertainment companies) along with establishing nonprofit organization the Sustainable Action Network in 2007.
Don was born into an American family in Camden, New Jersey in 1964 before moving to Cherry Hill, New Jersey in 1970.
In 1983, Don graduated from Cherry Hill High School West in New Jersey before attending the University of Maryland in College Park, Maryland where he graduated in 1988.In 1995 he began his studies in the Media & Telecommunications MBA Program at the Stern Business School at New York University, while working at the PolyGram Holding Co.Don also had continued his credited graduate education via the University of Maryland's University College Online Program towards an MS Degree in E-Commerce.
Lichterman began his career in the music industry as an assistant to two producers and studio management at Chalet Sound Studios in Manasquan, New Jersey.
Before long, Don's performance at Chalet (Booked First Recording Session in The United States of America with the FIRST Russian / Soviet Union band at that time (1988/1989) with Gorky Park) had earned him a head management position and he began to work at an administrative level.
Don held this position until 1994 when he left the music industry to live in the Santa Cruz Mountains in La Honda, California.
The following year, Lichterman decided to returned to the major record label system while simultaneously enrolling in graduate studies at Stern / NYU in New York City.During this period he worked at Atlantic Records, designing their sales book and also recording voice-overs for the label's monthly CD sampler.In search of more engaging work, Don then left Atlantic and began to work for PolyGram Holding Company in New York City as a floater.By 1998 Lichterman was working for Sire Records before he then founded the On-Demand Entertainment Company.After a few years, Don began to work for Warner Music Group in Burbank, California.As time progressed, Lichterman branched off and launched hisSunset Entertainment Companies.Lichterman also currently owns the Web Develop Now company and the Sustainable Action Network organization.
Don was also a panel member at The New Jersey Bar Association Convention Bally's Hotel and Casino - Atlantic City, New Jersey in 1998 & a Panel member for College Music Journal (CMJ) Convention The Marriott Hotel - New York City in 2001.Don was a volunteer vocalist in the choir for the There's No Business Like Snow Business Compilation CD to benefit the NYC La Guardia High School for the Performing Arts in 2003.
He also was a volunteer at the Company Of Angels Theatre in Hollywood, California for three plays from 2001 - 2002.
He has been a volunteer driver for medication delivery to homebound patients at the Aids Healthcare Foundation from 2002 - 2003.
Don was also a volunteer for silent auctions at the T.J. Martell Foundation in 1997 and st the City Of Hope Foundation Dinner in 1993.
In 2007, Lichterman founded Sunset Records.The company's first ventures involved distributing licensed material through its Sunset Strategic Marketing (SSM) Company, Sunset Home Visual Entertainment (SHE), Sunset Live Entertainment Download Company, the Radio-Sunset Network and Sunset Music Publishing Company.
Don Lichterman and his label were featured in an news article from his home town newspaper, The Courier Post on May 12, 2007 Courier Post Article dated May 12, 2007.
Lichterman also answered a Q&A with Sirge Magazine Sirge Magazine Q&A October Issue 2007 in the October 2007 issue Sirge Magazine Article October Issue 2007 along with speaking at a Webinar about how to use the "Internet to Create Widespread Publicity" PR Web Webinar.
Don has been a long time N.A.R.A.S. / GRAMMY Member since 1989 and was the Grammy Host Committee Coordinator in 1995.
Participant and lobbyist at the 2010 GRAMMYs on the Hill Advocacy Day in Washington DC preserving wireless microphone frequencies along with major forward movement on securing a radio performance royalty.
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