Author Archive: Don Hughes
Don serves as Chief Information Officer and leads the development, product innovation and IT operations efforts of Kobie Marketing.
Drawing from a wealth of technical and creative problem-solving skills acquired during the past 15 years, Don
works closely with Kobie's clients to deliver new customer loyalty management solutions that provide differentiating value.
View Don's full bio.
Foundational Loyalty Program Guidelines: Enabling Technology
September 4, 2013 in Financial Services by Don Hughes 0
December 21, 2012 in B2B by Don Hughes 0
December 10, 2012 in Customer Experience & Engagement by Don Hughes 0
October 18, 2012 in Loyalty Strategy by Don Hughes 0
When a person makes a mistake, we're inclined to think of some clichéd rationalizations: "you're only human," "nobody's perfect," "practice makes perfect," "Rome wasn't built in a day," or, one of my favorites, "in order to make an omelet you have to break a few eggs.
But what happens if a mistake isn't made by [...]
Enthusiasm Abound at the 2012 Card Forum Expo
May 21, 2012 in Financial Services by Don Hughes 0
With a name like "Card Forum And Expo," excitement and enthusiasm might not be the first, second, or third thoughts that pop in your head.
And it's certainly not the response I expected when delivering my 7:30 a.m. talk at day-two of the event on technological advances and the growing multichannel loyalty needs in the [...]
Mobile Apps Lead the Way Over Location Based Services
November 21, 2011 in Customer Experience & Engagement by Don Hughes 0