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Don Borelli held a senior position in the FBI for the 25 years, working to combat terrorists and criminals.
While his fulltime job still involves security consultancy, he's now opting for a more light-hearted sideline: Borelli is a small business owner of the Arts and Crafts Beer Parlor in Greenwich, New York City. "The FBI, security…its all pretty heavy,' he says. "People need us, they don't want us. For Borelli, owning a bar offers a chance to "be part of the process in life that makes people happy." When it came time to staffing his bar, which only opened six months ago, Borelli turned to Apploi, and was thrilled with the process. In the service industry, and especially with bar staff, Borelli says, "personality really matters. That's why he loves the video component of Apploi. He goes on, "it's about how you handle yourself to customers, and I can't get that information off a piece of paper,' he says. Within the video component, it was that Borelli could personally choose the questions candidates had to answer that he really enjoyed. His favorite question, which Borelli chose along with the help of our team, was, "have you ever had a difficult customer, and how did you handle it?' Through that question, Borelli says, he quickly got insight into how a bartender would conduct himself on the job. New York is a tough city to keep bar staff in, Borelli says, as they're often aspiring actors and singers and they have other things going on in their life. "Sometimes they get a job and it's off to Broadway and we lose bartenders that way," he says. Within just a few days, Borelli had over 20 candidates for the job. He saved time, he says, due to the consistency of Apploi, as he didn't have to sift through several different hiring platforms. Entrepreneurship is in Borelli's blood - his father was an entrepreneur. When the opportunity to own the bar came up, Borelli already had the entrepreneur bug, and, as he says, "it was time to put my foot in the water." When it came to looking for employees and using Apploi, Borelli says he felt certain traits, like being courteous and smiling at customers, went without saying. What he particularly wanted was staff who knew about and loved craft beer, who could then advise customers who were just learning about it. "Some are beer geeks," he says, "but that's not necessary." Where does Borelli see the bar in five years? "Hopefully, the original location with be thriving," he says. He continues, "and with a bit of luck and business acumen, maybe a second or third location.' As for the future of small businesses across the board, Borelli is optimistic. 'They're still the mainstay of our economy,' he says. 'The Internet's been a game changer, and big buck stores…but people appreciate that we know their name," he says. "You can't replicate that,' Borelli finishes.
Don Borelli, a security expert with the Soufan Group and a former assistant special agent in charge of the New York Joint Terrorism Task Force, echoed that sentiment in comments to NBC News.
"You might have a long line of cars waiting for people to get in, and now that becomes a target (for) somebody with a bomb in the trunk," Borelli says to NBC.
MSNBC's Brian Williams speaks to FBI veteran Don Borelli of the New York Joint Terrorism Task Force to examine how the fatal attacks in Brussels, Belgium unfolded and whether they could've been prevented.
His co-partner, Don Borelli, is the FBI agent, where he held high-profile leadership positions, including Assistant Special Agent in Charge in the New York Joint Terrorism Task Force (JTTF).
Borelli and La France The goal of the Parlor for La France and Borelli, rather, is to create a space that's "an extension of your living room." In order to achieve this, La France and Borelli first had to set the mood. "Exposed brick walls, wood cladding, Bradbury wallpaper, light fixtures, prairie glass," Borelli rattled off, describing the Parlor's conceptual look. I sat down with the two founders on Wednesday late afternoon at a large wooden table in the corner. The place was packed, I commented to them. "It could be better," chuckled Borelli. La France and Borelli attribute their popularity to word of mouth and pride themselves on customer service as a key value to their restaurant. Borelli just got out of a meeting with the Law School's craft beer club.